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Mostrando 25-36 de 141 artigos, teses e dissertações.
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25. A GERAÇÃO Y E A PUBLICIDADE NA MÍDIA IMPRESSA REVISTA: UMA CONEXÃO POSSÍVEL
The connection established between the advertisements in the print magazine and the youth of so-called Generation Y is the main focus of this work. These young people, born between 1980 and mid-90s, in the twentieth century, developed together with the new communication technologies have grown up with a computer connected to the Internet world with your mobi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2011
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26. Construções -se em anúncios publicitários de revistas paulistanas / Constructions with pronpronoum Se in advertisements of magazines from São Paulo
This research investigates constructions with the pronoun se in advertisements published in magazines from 1890 to 1920. At the turn of the 20th century, many changes took place in the city of São Paulo, in advertising and in Brazilian Portuguese (BP). Studies have shown that, from that moment on, instead of producing the socalled passive-se, BP has been us
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/09/2011
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27. A utilização de celebridades como estímulo discriminativo, sinalizando reforço informativo, no comportamento de compra de consumidores da construção civil, em Goiânia
Major advertisement campaigns use people endorsement to introduce a product. Among these people, its common the celebrities endorsement. The present work tried to investigate the influence of a celebrity on the building consumer evaluation of an ad catalog. This catalog contained or a celebrity, or a non-public person. It was tried to identify which aspects
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/03/2011
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28. The influence of emotional contagion on products evaluation
Emotional Contagion is the mechanism that includes mimicking and the automatic synchronization of facial expressions, vocalizations, postures, and movements with another person and, consequently, convergence of emotions between the sender and receiver. Researches of this mechanism conducted usually in the fields of Psychology and Marketing tends to investiga
Publicado em: 28/02/2011
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29. Want to be a real hero?: uma análise sistêmico-funcional de anúncios em revistas em quadrinhos de super-heróis
Although North American super-heroes such as Spider-Man and Captain America are originally associated with comic books, it has been very common to see them in other mass media, such as films, video games, cartoons and advertising. With regard to advertisements, which are closely related to a society in which consuming has been defining the human behaviour, t
Publicado em: 2011
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30. Seja gay... mas não se esqueça de ser discreto : produção de masculinidades homossexuais na Revista Rose (Brasil, 1979-1983)
Rose... so it was named the first gay magazine edited in Brazil between late 1970s and early 1980s. On its pages, information about the cultural-artistic scene of that time, erotic stories, stories in comics, cartoons, advertisements of men interested in corresponding with other men, and articles that dealt with male homosexuality were published. On those pa
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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31. Comportamento alimentar e mídia: a influência da televisão no consumo alimentar de crianças do Agreste Meridional Pernambucano, Brasil / Consumer society and midia: the TVs influence on childrenss consumer society on Agreste Meridional Pernambucano, Brasil
This is a qualitative study of the cross-sectional design with students and their families in a suburban public school of the town of Garanhuns-PE. Aimed to study relationships between eating childrens behavior and exposure to food advertisements broadcast on television. Actively participated in 27 children between 7 and 9 years old and their primary caregiv
Publicado em: 2011
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32. O discurso do branco e para o branco: uma análise discursiva de rótulos e propagandas
ABSTRACT: This thesis aims to analyze labeling and advertising discourses as identity devices, curtailed by and submitted to racist ideology of color, techniques of subjectivity and objectivity that materialize in the power games of daily life. From this perspective, we discussed the mechanisms that determine a speech said to be true and normalizing, establi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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33. AnÃlise de aspectos sociolinguÃsticos em propagandas comerciais.
O presente trabalho tem como objetivo verificar como a publicidade faz uso de aspectos socioculturais da lÃngua alemÃ, utilizando-os como mecanismo de persuasÃo e/ou identificaÃÃo entre o anunciante e o possÃvel comprador em relaÃÃo ao produto anunciado. Para tanto, optou-se por realizar uma pesquisa baseada nos pressupostos teÃricometodolÃgicos da
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2010
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34. THE MECHANISMS OF PERSUASION IN PRESERVATION OF FACES IN VERBAL INTERACTIONS IN FOOD COMMERCIALS / Os mecanismos de persuasÃo na preservaÃÃo das faces em interaÃÃes verbais nos anÃncios publicitÃrios de alimentos
Os estudos sobre a polidez lingÃÃstica apesar de amplos em diversas situaÃÃes de interaÃÃo verbal parecem escassos quando na Ãrea da publicidade Este trabalho visa compreender como se dÃo as relaÃÃes interacionais nesse meio como os anunciantes usam seus textos com a finalidade de evitar situaÃÃes de ofensas e de buscar uma interaÃÃo fluida e h
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/08/2010
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35. Avaliação do cumprimento das regras da autorregulamentação publicitária propagandas de bebidas alcoólicas veiculadas na televisão brasileira. / Assessment of self-regulatory code violations in Brazilian television alcohol advertisements.
Introduction: the relationship of alcoholic beverages advertisements and alcohol consumption by children and adolescents as well as the control system of this type of advertising are covered in this study. Objectives: to investigate the relationship of alcohol advertisements broadcast on Brazilian television with the consumption of alcohol by adolescents. Ev
Publicado em: 2010
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36. Racismo anunciado: o negro e a publicidade no Brasil (1985-2005) / Announced Racism: Black people in the Brazilian advertisement (1985-2005)
This presented work has as a main objective the study of the Afro-Americans participation in Brazilian advertisement from years 1985 to 2005, searching not only their appearance in advertisement during this period, but also identifying and analising the most common stereotypes they are impersonating. The hypothesis we want to prove is that the black people i
Publicado em: 2010