Visual Grammar
Mostrando 13-24 de 30 artigos, teses e dissertações.
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13. Design editorial | Revistas, capas e discursos: um estudo das revistas Veja, Isto Ã, Carta Capital e Ãpoca
The present work aims to investigate two different aspects of the Graphic Language as for representing information in Brazil: the first one would be to regard the syntactic, semantic, and pragmatic levels of the Graphic Design shown by the covers of Brazilian news magazines, whose conceptual bases attain to the domain of Information Design, within the parame
Publicado em: 2009
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14. Gramática visual: a linguagem do visível
An almost exclusive presence in the media, the image as a visual representation pervades all areas and segments of society. It represents more than an aesthetic resource in the allegorical sense, assuming a decisive role in the construction of meanings. The objective of this study was to identify the theoretical aspects and discursive formal elements of visu
Publicado em: 2008
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15. Desenho de uma poiesis: comunicação de um processo coletivo de criação na arquitetura / Drawing a poiesis: communication of a collective process of creation in architecture
Drawing of the poiesis: communication of a collective process of creation in architecture is assigned as a domain of the visuality research. As a work related to scientific visualization, it can be compared to the investigations on representation and communication through visual graphic images. The purpose of this thesis is to reflect on issues concerning th
Publicado em: 2008
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16. Proposta de suporte XML para ambientes de desenvolvimento de sistemas visuais interativos baseados em gramáticas / A XML support propose to development environments of interactive visual systems based on grammars
Ambientes de Desenvolvimento Baseados em Gramática (ADBG) utilizam uma rigorosa semântica e sintaxe para prover poderosas ferramentas que são capazes de especificar com precisão as propriedades de um sistema visual interativo. Por intermédio destas ferramentas, os ADBGs auxiliam a edição de gramáticas e a partir destas gramáticas geram o sistema vis
Publicado em: 2008
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17. A segmentação da língua de sinais brasileira (libras): um estudo lingüístico descritivo a partir da conversação espontânea entre surdos / The segmentation of brazilian Sign Language (Libras): a descriptive linguistic study based on spontaneous
This dissertation comprises a study in descriptive linguistics. The aim is to elaborate criteria for the segmentation of Brazilian Sign Language (Libras) discourse into grammatical units. Two theoretical fields contributed crucially to this project: conversation analysis and usage-based grammar. Conversation analysis, by focusing observation on how participa
Publicado em: 2008
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18. THE REALITY EFFECTS PRODUCTION IN NARRATIVE ADVERTISING MOVIES: STRATEGIES ANALYSIS IN SEGMENTS OF BEVERAGES IN BRAZIL / A PRODUÇÃO DE EFEITOS DE REALIDADE EM NARRATIVAS DE FILMES PUBLICITÁRIOS: ANÁLISE DE ESTRATÉGIAS EM SEGMENTOS DE BEBIDAS, NO BRASIL
In times of mediatic way of life, mankinds experience is more and more mediate by technological devices of communication. In this view, audiovisual publicity is social contests product, an enunciative device in which strategies are made with a view to persuade the public about the discursive true that this publicity ensures. For such, in its ways to say and
Publicado em: 2008
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19. FOTOGRAFIAS EM LIVRO DIDÁTICO DE INGLÊS COMO LÍNGUA ESTRANGEIRA: ANÁLISE DE SUAS FUNÇÕES E SIGNIFICADOS / PHOTOGRAPHS IN AN ENGLISH LANGUAGE COURSE BOOK: AN ANALYSIS OF FUNCTIONS AND MEANINGS
EFL course books reflect a characteristic of contemporary Western society: the strong presence of images. Considering that social, professional and academic practices demand knowledge of images and ability to produce them, it is important to understand how the study of images can become an integral part of language study. Authors such as Kress and van Leeuwe
Publicado em: 2007
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20. ELECTROLUDIC IMAGETICS: THE DIALOGIC VISUALITY IN ELECTRONIC GAMES MULTIVERSE / IMAGÉTICA ELETROLÚDICA: A VISUALIDADE DIALÓGICA NO MULTIVERSO DOS JOGOS ELETRÔNICOS
Modernity provides us with new and curious ways to express knowledge and culture. Amongst the media that advance into the future, we perceive electronic games as heralds of a new dialogic process, based on technological, transgenerational, interactive, dynamic and mainly entertaining use of our image production system. This dissertation analyzes the electron
Publicado em: 2007
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21. Olhares sobre São Vicente: um estudo da historiografia lingüística confrontando as obras de Pero Lopes de Sousa e Benedito Calixto
This dissertation discusses the challenge of confronting word and painting, from a verbal and a non-verbal document, in a linguistic historiography approach, following the principles of contextualization, immanence and adequacy. This way, it is a comparative study of linguistic organization of the 16th century, more specifically of the adjectives and sentenc
Publicado em: 2007
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22. RelaÃÃo entre habilidades de reflexÃo metalingÃÃstica e o domÃnio da ortografia em crianÃas
The objective of the present research was to study the relationship between spelling knowledge, metalinguistic abilities and the learnerâs level of explicitation about rules of the Portuguese orthographic norm (22 contextual rules and 10 morphological-grammar rules). Forty Brazilian children (20 working-class children from a public school and 20 middle-clas
Publicado em: 2007
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23. Estudo crítico da representação visual do léxico em dicionários infantis ilustrados
One of the constituent characteristics of the lexicographical workmanships destined to children is the illustration use for the visual representation of the lexicon. On the other hand, the research in Lexicology and Lexicography usually focus only on the verbal dimension of these workmanships. This research investigates the use of the visual language in illu
Publicado em: 2006
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24. A multimodalidade textual no livro didático de português
A profusão de imagens, nas práticas de escrita, abriu espaço para mudanças do discurso, colocando em evidência a linguagem visual. Hoje em dia, os textos requerem além de aparato tecnológico, cores variadas e sofisticados recursos visuais. Entram em alta os textos multimodais, ou seja, aqueles que empregam duas ou mais modalidades semióticas em sua c
Publicado em: 2006