The Power Of Brands
Mostrando 1-11 de 11 artigos, teses e dissertações.
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1. Por uma compreensão do mundo material: uma biografia da marca Apple
Resumo Este estudo reflete sobre como as coisas ou os objetos1, enquanto atores não humanos fundamentais nas experiências de consumo da vida cotidiana, que conectam os humanos mediante suas funções e simbolismos, podem ser caracterizados enquanto predicados da cultura. Essa discussão, ainda incipiente na consumer culture theory (CCT), merece a atenção
Cad. EBAPE.BR. Publicado em: 30/05/2019
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2. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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3. As marcas próprias como estratégia competitiva do varejo supermercadista : um estudo sobre a experiência brasileira recente
Following the media evolution, industry brands gained strength and popularity, winning the confidence of its consumers. Manufacturer brands were consolidated during the twentieth century, symbolizing quality, reliability and status to its consumers. While the industry strengthened the image of their brands with consumers, the retail negotiation power crumble
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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4. Identidades inventivas : territorialidades na rede cultura viva na região sul
The historical analysis of public policies towards culture in Brazil reveals the country has gone through a process of change in which the perspective of custody, the appreciation of the artist, the reduced fostering to the understanding of culture as an expression of the fine arts were replaced by the notion of the market as a definer of cultural values and
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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5. A sociedade de risco mundial e a responsabilidade penal das pessoas jurídicas : o papel das empresas e suas marcas como elementos indutores à conscientização ambiental
The world risk society is characterized for its negative dimension of equality, since citizens are not equal anymore for their rights or benefits that they share, but in detriment, for the common risks which they are exposed. The technological development as well as the scientific knowledge addressed the man to a modernity context promising to integrally acc
Publicado em: 2010
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6. Folatos, capacidade antioxidante e trans-2-nonenal em cerveja brasileira / Folate, antioxidant capacity and E-2-nonenal in Brazilian beer
In the present study methods were adapted and applied to quantify levels of folate, antioxidant capacity assessment and E-2-nonenal quantification in Brazilian beers. 5 brands of Pilsen, non-alcoholic and Malzbier beers were used, in can and amber bottle. For determination of folates (folic acid - FA, 10-methyl-folic acid - 10Methyl, 5-methyltetrahydrofolate
Publicado em: 2010
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7. Comparison between measurements obtained with three different perineometers
OBJECTIVE: To analyze the results obtained in the evaluation of intra-vaginal pressure using three different brands of perineometers in nulliparous volunteers. MATERIALS AND METHODS: Twenty nulliparous women with no anatomical alterations and/or dysfunction of the pelvic floor were enrolled in our study. All the women had the ability to voluntarily contract
Clinics. Publicado em: 2009-06
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8. Função das ações de Trade Marketing na construção ou manutenção do Brand Equity: um estudo de caso de uma marca de absorventes
About fifteen years ago, a phenomenon of retail concentration, an important and already consolidated movement in some European countries, started to occur in the Brazilian market. As a consequence, manufacturers structures and relationships with retailers suffered great alterations. In relation to structure, there has been an increasing number of Trade Marke
Publicado em: 2009
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9. Consumo para Obtenção de Status: Estudo Empírico entre Meninas Pré-dolescentes de São Luis do Maranhão
The consumption of goods from brands in vogue, which symbolize status, popularity, success and social distinction, among those from the same social group in a pre-teenage girls¿ environment, has been a topic for academic studies as well as the market, due to their relevant consumption power for the companies worldwide. This paper aims to check out the use o
Publicado em: 2006
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10. Conflito e interdependência na cadeia de suprimentos de marcas próprias
The supply chain management involves participants with conflicting objectives. Attrition situations naturally occur and the use of power defines the conformation of the supply chain. Such attritions can, eventually, modify the product offered to the consumer, in the last loop of the chain. On the private label issue the behavioral dimension of the supply cha
Publicado em: 2006
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11. Análise da seleção e segmentação de fornecedores estratégicos em uma cadeia global de valor: estudo de caso em uma empresa multinacional manufatureira de bens de consumo não-duráveis do setor de higiene e limpeza doméstica no Brasil. / Analysis of strategic suppliers selection and segmentation in a global value chain.
The current business environment presents a strong competition in global markets, with cost pressures, focus on new products development with shorter lifetimes than ever and a high customer and clients expectations to have their needs and requirements satisfied. The big fast moving consumer goods companies have already understood these messages, and leverage
Publicado em: 2006