Supermarket Sector
Mostrando 1-12 de 26 artigos, teses e dissertações.
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1. Profile of establishments in the supermarket sector with respect to good practices in the city of Santa Maria (RS), Brazil
The objective of this study was to verify the compliance of the supermarket sector with respect to the Good Practice Program standards of the city of Santa Maria (RS), Brazil. Sixty nine establishments were verified using a checklist of good practices for the supermarket sector in Santa Maria, RS (Brazil), from April to July 2011. The data were collected by
Food Sci. Technol. Publicado em: 2013-12
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2. A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados / The definition of in-depth assortment supermarkets Brazilians: influence on sales and criteria used
Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2012
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3. As marcas próprias como estratégia competitiva do varejo supermercadista : um estudo sobre a experiência brasileira recente
Following the media evolution, industry brands gained strength and popularity, winning the confidence of its consumers. Manufacturer brands were consolidated during the twentieth century, symbolizing quality, reliability and status to its consumers. While the industry strengthened the image of their brands with consumers, the retail negotiation power crumble
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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4. An information sub-system model for the utilization of the receipt printer as a management instrument in the supermarket sector in the State of Santa Catarina
The supermarket sector in the State of Santa Catarina, as well as other sectors, has invested in technology and information systems. Public authorities make legal requirements about this sector which, at first, serve only as fiscal control, as in the case of the Receipt Printer-RP. This paper aims to demonstrate how the RP is used in the companies studied. I
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2010
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5. The stockouts study: an examination of the extent and the causes in the São Paulo supermarket sector
Stockouts remain a significant retail problem. Progress has been limited, as estimates of stockout rates in the past forty years have consistently averaged above 8 percent. The purpose of this study is to investigate the importance and extent of the stockout problem in the supermarket sector in the state of São Paulo, Brazil, from the perspective of the sup
BAR - Brazilian Administration Review. Publicado em: 2009-09
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6. O Associatismo no setor supermercadista: estudo de caso da formação de uma rede de pequenos varejistas em Mossoró/RN. / The Associates in the supermarket sector: case study of the formation of a network of small retailers in Mossoró / RN
Admitting the importance of the networks of business on the Brazilian economic scenery, it is possible to say that the level of knowledge on the subject is not still enough to exhaust the investigations around the same. With this vision, this paper sought to foment important analysis on the networks of supermarket business, of micro and small companies, in p
Publicado em: 2009
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7. Atitude do consumidor em relação às marcas próprias de supermercados: um estudo exploratório / Consumers attitude towards supermarkets own brands: an exploratory study
The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in t
Publicado em: 2009
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8. ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO / STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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9. STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY / ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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10. Competitive benefits and conflicts in horizontal and vertical networks of the supermarket sector in the southern region of Minas Gerais / BenefÃcios competitivos e conflitos em redes horizontais e verticais do setor supermercadista na regiÃo sul de Minas Gerais
A estratÃgia de formaÃÃo de redes no setor supermercadista brasileiro tem se tornado uma importante alternativa para as pequenas e mÃdias empresas (PMEs) que buscam melhores condiÃÃes competitivas para enfrentar a concorrÃncia das grandes empresas do setor. Nesse sentido, o estudo foi realizado com o objetivo de analisar os benefÃcios competitivos e
Publicado em: 2008
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11. The choice of supermarkets by consumers through the model of the set of considerations: a research Sobral-CE / A escolha dos supermercados pelos consumidores através do modelo do conjunto de considerações: uma investigação em Sobral-CE
This work has as objective to identify the set of consideration of Sobrals supermarkets, from the model considered for Vieira and Mello (2004), as well as verifying the responsible attributes for the consideration and choice of the related supermarkets, characterizing itself, therefore, as a study of the explorer escriptive type. Aiming at to the reach of th
Publicado em: 2008
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12. GestÃo estratÃgica da responsabilidade socioambiental empresarial: um estudo comparado entre distribuidoras de energia e supermercados
Strategic Corporate Social Responsibility (CSR) is the main subject of this work. Combining academic literature on corporate social responsibility and competitive advantages through strategic management, the dissertation investigated to what extent there is integration between corporate social responsibility management and core business activities. Two large
Publicado em: 2008