Strategic Positioning
Mostrando 1-12 de 66 artigos, teses e dissertações.
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1. Análise política da composição do Conselho Nacional de Saúde (2015/2018)
Resumo A pesquisa consiste numa análise política das entidades integrantes do Conselho Nacional de Saúde (CNS), eleitas para o triênio 2015/2018, baseada no pensamento estratégico de Testa e nos conceitos de atores estatais e atores societais. Trata-se de um estudo de caso desenvolvido no CNS. Os dados foram produzidos a partir da análise de documentos
Physis. Publicado em: 19/06/2019
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2. Influence of strategic points in the dispersion of Aedes aegypti in infested areas
RESUMO OBJETIVO: Avaliar se locais com grande quantidade de potenciais criadouros de formas imaturas de Aedes aegypti, denominados pontos estratégicos, influenciam a dispersão ativa do vetor aos imóveis no seu entorno. MÉTODOS: Foram selecionadas quatro áreas no município de Campinas, três delas com pontos estratégicos classificados como alto, méd
Rev. Saúde Pública. Publicado em: 01/04/2019
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3. Strategic Coalitions and Agenda-Setting in Fragmented Congresses: How the PRI Sets the Legislative Agenda in Mexico
This essay suggests a theory of strategic legislative agenda control. It argues that a single party can effectively set the agenda under majoritarian gatekeeping rules without obtaining majority or even plurality status. The agenda-setting party need not be the median party in the assembly nor supported by executive-led parliamentary coalitions. The Mexican
Bras. Political Sci. Rev.. Publicado em: 21/05/2018
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4. Positioning of sensors for control of ventilation systems in broiler houses: a case study
ABSTRACT Ventilation systems are incorporated at intensive poultry farms to control environment conditions and thermal comfort of broilers. The ventilation system operates based on environmental data, particularly measured by sensors of temperature and relative humidity. Sensors are placed at different positions of the facility. Quality, number and positioni
Sci. agric. (Piracicaba, Braz.). Publicado em: 2017-04
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5. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
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6. O PROGRAMA DE ERRADICAÇÃO DO TRABALHO INFANTIL (PETI) NO MUNICÍPIO DE PONTA GROSSA PR: UMA AVALIAÇÃO SOBRE A POLÍTICA PÚBLICA DE ENFRENTAMENTO AO TRABALHO INFANTIL (2010)
The present study aimed to identify and analyze the potential impacts of the Program for the Eradication of Child Labor (PETI) in the lives of children and adolescents and their contracting families in the municipality of Ponta Grossa, in the year 2010. Such program constitutes itself as strategic public policy of the federal Government to address the proble
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/03/2012
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7. Comunicação e complexidade: o discurso mítico do SBT
The pursuit of knowledge tied to our personal journey, seems to be a indispensable for our particular building at all levels, both as academics, professionals and even social. To understand this space for dialogue between individuals and products that we offer organizations and at the same time, in turn, seem to encourage us to write this and the knowledge i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/01/2012
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8. Elementos que conformam a evolução da agricultura na era da globalização : o posicionamento estratégico de atores locais no sul do Brasil
This thesis relates theoretical considerations and empirical studies on the strategic behavior of actors in the counties of Crissiumal and Santo Antonio da Patrulha, Southern Brazil. In a context conditioned by globalization, we discuss developmental dynamics and regional integration, elements showing relevant for public policies through their interaction an
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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9. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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10. The challenges of repositioning an international brand : a case study on the hospitality industry
Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is not extensive, and if the subject has been considered by a few scholars, it has been, as Ryan, Moroney, Geoghehan and Cunnigham (2007) note
Publicado em: 29/06/2011
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11. COMPETITIVE STRATEGIES AND BUSINESS FINANCIAL PERFORMANCE IMPACT: AN ANALYSIS OF THE TELECOMMUNICATIONS INDUSTRY / ESTRATÉGIAS COMPETITIVAS E O IMPACTO NO DESEMPENHO FINANCEIRO DAS EMPRESAS: UMA ANÁLISE DA INDÚSTRIA DE TELECOMUNICAÇÕES
Esse estudo objetiva pesquisar, identificar e analisar como as estratégias competitivas afetam o desempenho das empresas na indústria de prestação de serviços de telecomunicações. Primeiramente, foi realizada uma revisão bibliográfica do arcabouço teórico que embasa a pesquisa para identificação das variáveis estratégicas, de desempenho e ambi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/04/2011
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12. Delimitação de mercado usando testes baseados em preço: uma análise econométrica
The competitive strategy of a firm is defined by choosing one alternative over the rivals, from differentiated activities set to deliver a product or service (strategic positioning). If firms cooperate or collude with each other, they dont have choices conflict and the strategy would not be necessary. To verify if several firms in the same market are in coll
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/02/2011