Strategic Adaptation
Mostrando 13-24 de 46 artigos, teses e dissertações.
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13. Estratégias da empresa e as estruturas de marketing / Companys strategies and marketing structure
The changes in the worldwide markets and economies direct the companies to new forms of actuation, either in their strategies, or in their structures. Particularly, the marketing activities and structures gain attention in this process of adaptation, since they constitute themselves as facilitators of the interaction between the company and its environment.
Publicado em: 2009
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14. O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to analyze the process, examining the relation between formulation and implementation and the role of improvisation and adaptation on the strateg
Publicado em: 2008
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15. ProposiÃÃo de uma metodologia para implantaÃÃo do Balanced Scorecard no Hospital Escolar Portugal Ramalho
This study proposes a methodology for implementation of the Balanced Scorecard (BSC) at the Hospital School Portugal Ramalho, public institution of psychiatric assistance of the city of Maceio, Alagoas. It was presented the history of the Hospital, the organizational structure with its hierarchies and strategic planning, as initiative of professionalization
Publicado em: 2008
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16. Planejamento Estratégico: Aplicação nas Micro e Pequenas Empresas
The Strategic Planning is the managerial process that it makes possible to establish one heading for being followed by the company, with views to obtain an optimization level in this relationship with the external atmosphere. In the small company¿s improvement the general performance of the results and the use of resources, however it is still little known
Publicado em: 2008
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17. A gestão da estratégia como processo de aprendizado
The main objective of the project is to understand how strategic learning actually occurs within organizations and what elements are important to foster it. What basically motivated the project was, on the one hand, the perception of a context that increasingly challenges the survival of organizations, whose life cycles turn out to be shorter and shorter. On
Publicado em: 2008
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18. Influência do mapeamento estímulo-resposta sobre o efeito do estímulo precedente visual. / Influence of stimulus-response mapping on the effect of the visual prime stimulus.
The aim of the present work was to determine the role of sensory-motor integration on the effect of the visual prime stimulus. The investigation intended also to delimit the strategy related to this prime stimulus effect modulation. In order to do that, variations of choice reaction time (RT) task were used, and RT and accuracy data were analyzed. We found a
Publicado em: 2008
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19. Estratégias mercadológicas da cadeia agroexportadora de frango de corte do Brasil
The objective of this paper was to identify and discuss the market strategies of the agri-exporting poultry chain in Brazil. The study was based on the focus enterprises (industries), which are the agents coordinating the diverse supply chains belonging to the poultry sector. An interview following a semi-structured script was made with six executives: two b
Publicado em: 2008
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20. AnÃlise de comunidades microbianas de solo de manguezal por T-RFLP e microarranjos de DNA / AnÃlise de comunidades microbianas de solo de manguezal por T-RFLP e microarranjos de DNA
The mangroves are essistemas important and productive, found along the coastline of tropical and subtropical regions. Important processes such as nutrient cycling, are directly connected to the activity of soil microbial communities. Given its strategic position the mangroves are very impacted the world. In Brazil, important areas such as the Bay of All Sain
Publicado em: 2008
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21. A Empresa pública de pesquisa e os marcos legais na indústria de sementes / The public research organization and the rules in the seed industry
Plant breeding is an important tool used by the research to promote agricultural development, in a nearly related work with the segment of seed production, which makes the distribution of the new cultivars. Changes in the brazilian laws determined deeply transformations in booth segments. This work treat the changes in the laws related with research, develop
Publicado em: 2008
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22. Adaptação estratégica e gestão ambiental: um estudo das mudanças organizacionais em uma indústria de fundição
As organizações industriais estão cada vez mais sujeitas às exigências da sociedade e à adoção de estratégias que possibilitem a melhoria do desempenho empresarial com a mínima interferência ao meio ambiente. Em função dessas exigências espera-se um posicionamento mais adequado e responsável, diante dos problemas que podem causar ao meio ambie
Publicado em: 2008
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23. O estudo do processo de adaptação estratégica sob o enfoque da inovação tecnológica / Study of the process of strategic adaptation from a focus of technological innovation
O presente estudo analisa o processo de adaptação estratégica organizacional a partir do contexto da inovação tecnológica de uma empresa produtora de sementes de soja, e com isso, extrai diversas contribuições que possam servir de subsídio ao desenvolvimento do conhecimento científico nesse campo de investigação. A concepção inicial se concentr
Publicado em: 2007
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24. Proposta de um modelo de avaliação de desempenho da instituição de ensino superior com enfoque em indicadores de desempenho do BSC Balanced Scorecard: caso UNIARAXA
The aim of this work is to propose an evaluation model as a way to support the management of a non profit higher education institution, based on the indicators of performance, by using the BSC Balanced Scorecard, aiming to guarantee that the strategies and the actions which they unfold from are lined up with its mission and vision. This whole work was visual
Publicado em: 2007