Sales The Retail
Mostrando 13-24 de 29 artigos, teses e dissertações.
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13. The market for Brazilian consumption : evolution and drivers of volume sales. An analysis of the actual post / Mercado de consumo brasileiro : evolução e determinantes do volume de vendas. Uma análise do período pós real.
O varejo brasileiro vem num processo de profissionalização e que começa a fazer jus ao porte desse mercado. Passados os anos de ajuste inicial pós-Plano real, o período de 2000 a 2007 oferece dados mais apropriados para desenvolver-se um estudo da dinâmica das vendas de varejo no Brasil. Este trabalho procura contribuir com uma análise empírica adici
Publicado em: 2008
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14. A PARTICIPAÇÃO DO MERCHANDISING NO PROCESSO DE COMPRA DOS CONSUMIDORES EM SUPERMERCADOS
The dispute for the consumers preference in the global scenery generated a growing competition. The point of sale started to stand out as a mark media after the professionalization of the Brazilian retail, initiated in the decade of 1980. With that, the point of sale started to demand researches on products, on consumers behavior ando n specific tools on sal
Publicado em: 2007
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15. Time series models applied to forecast analysis of banking credit concessions / Modelos de séries temporais aplicados à análise prospectiva de concessão de crédito bancário
The aim of this study was to model the series of banking credit concessions to individuals, to firms and for rural activities financing, and to generate forecasts about the behavior of that series. The methodology used was the Vector Auto-Regression. The property of co-integration among the variables was considered, and were estimated Vector Auto-Regression
Publicado em: 2007
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16. RELATIONSHIP MARKETING APLLIED IN COOPERATION NETWORK: THE CASES OF MANIA SUL NETWORK AND CONSTRUMAIS NETWORK / MARKETING DE RELACIONAMENTO APLICADO A REDES DE COOPERAÇÃO: OS CASOS MANIA SUL E CONSTRUMAIS
In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation net. The nets Construmais and Mania Sul", which work as a construction material store and a supermarket store, respectively, have been stud
Publicado em: 2007
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17. GERENTE DE CONTATO EM VAREJO BANCÁRIO: AMBIGÜIDADE DE PAPEL E ALIENAÇÃO / GERENTE DE CONTATO EM VAREJO BANCÁRIO: AMBIGÜIDADE DE PAPEL E ALIENAÇÃO / GERENTE DE CONTATO EM VAREJO BANCÁRIO: AMBIGÜIDADE DE PAPEL E ALIENAÇÃO / GERENTE DE CONTATO EM VAREJO BANCÁRIO: AMBIGÜIDADE DE PAPEL E ALIENAÇÃO
The purpose of this research is to analyze financial services salespeople work at retail bank branches regarding marketing and sales practices, and their perception of their jobs. We search for aspects of alienation at work and for role conflict and role ambiguity. Research was made at private banking institutions aiming to identify the main marketing practi
Publicado em: 2005
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18. Asymmetry of information and impacts in the structures of costs to the retail / Assimetria de informaÃÃo e impactos na estruturas de custos ao varejo
The present dissertation has as its main objective to investigate an optimized financial structure, through its forms of payments, that softens the effects of asymmetric information on the costs of transactions. To reduce transaction costs for retailer companies is justified for the fact of todayâs era of competitiveness, where companies, more and more, loo
Publicado em: 2005
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19. MAS-SCHOOL E ASYNC: UM MÉTODO E UM FRAMEWORK PARA CONSTRUÇÃO DE AGENTES INTELIGENTES / MAS-SCHOOL E ASYNC: A METHOD AND A FRAMEWORK FOR BUILDING INTELLIGENT AGENTS
The agent technology is used to develop systems that perform several complex tasks. This thesis presents the MAS-School method for modeling and implementing intelligent agent-based systems. The method presents a systematic approach to support a disciplined introduction of machine learning techniques in multi-agent systems from an early stage of design. The p
Publicado em: 2005
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20. Competitive strategy on brazilian supermarket retail. Analysis of the performance of the six biggest groups between 1999 and 2003 / Estratégia competitiva no varejo de supermercados brasileiro. Uma análise do desempenho das seis maiores redes entre 1999 e 2003
O setor de supermercados no Brasil tem apresentado significativas mudanças nos últimos anos, acompanhando as tendências econômicas verificadas no Brasil e no mundo. Em um cenário de alta competitividade, os movimentos estratégicos das grandes redes podem fazer a diferença entre um desempenho bom ou ruim, ou entre a permanência, retirada ou cresciment
Publicado em: 2005
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21. Marketing de relacionamento: A study about the relations between retail salespersons and manufacturers of electrical appliances. / Marketing de relacionamento: um estudo sobre as relações entre vendedores varejistas e fabricantes de eletrodomésticos
Neste trabalho, abordam-se as ações de relacionamento dos fabricantes junto aos vendedores do varejo, da ótica do marketing de relacionamento. O tema torna-se relevante pela influência do vendedor varejista junto ao consumidor. A proposta é analisar como as ações são aplicadas pelos fabricantes e percebidas pelos vendedores varejistas, com a intenç�
Publicado em: 2003
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22. O sistema de gestão integrada como instrumento de ensino: um estudo de aderência no curso de administração da Universidade Regional de Blumenau
The environment for technological evolution has been changing lately and causing a constant search for updating from the companies. The need to follow theses advances is justified by the global competition, with more innovating companies competing for the best positions in the market. In this context are also the higher learning institutions, which compete a
Publicado em: 2003
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23. Organizações orientadas para os clientes: fatores indicativos de sua atuação no comércio varejista de produtos de beleza
This work is about the organizations guided to attend the clients/customers in all aspects focusing their characteristics, needs and expectations and that do their best to produce goods or do services which can permanently increase their clients' satisfactions. To reach this aim has been the challenge of their managers and administrators who work to make t
Publicado em: 2002
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24. Marketing de relacionamento: uma abordagem entre a relação do produtor e a grande rede varejista de supermercado
This work has an exploratory study about the relation business to business, from the manufacturer and the supermarket retailer, as well how the relationship marketing have been using in this relation. The analisys starts with the concept of marketing, with an overview about the stages of it, as well, shows the evolution of the retail commerce, and why it has
Publicado em: 2001