Relacionamento Comprador Vendendor
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1. O relacionamento comprador-vendendor no varejo como experiÃncia estÃtica
In this study we pass through a ânewâ way understanding an interorganizational relationship between buyer and seller by the aesthetic experience emphasizing the role of our five senses in the knowledge creation and of the understanding of the interpersonal phenomena. Thus, we explore a study of illustrative case and make a revision of underlying literature
Publicado em: 2005