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Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. A GERAÇÃO Y E A PUBLICIDADE NA MÍDIA IMPRESSA REVISTA: UMA CONEXÃO POSSÍVEL
The connection established between the advertisements in the print magazine and the youth of so-called Generation Y is the main focus of this work. These young people, born between 1980 and mid-90s, in the twentieth century, developed together with the new communication technologies have grown up with a computer connected to the Internet world with your mobi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2011
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2. A integração de conteúdo jornalístico à publicidade: trocas simbólicas entre as marcas Petrobras e Superinteressante
This article examines the institutional advertisements discourse of the Brazilian state-owned company Petrobras. The analyzed pieces comprehend ads published between the years of 2006 and 2007 in the Superinteressante magazine, issued by editora Abril. The objective is to identify the news configurations of the information and how to occur the symbols exchan
Publicado em: 2009
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3. Duloren: o interdito como estratÃgia publicitÃria
The everyday life of modern man has been suffering an avalanche of non-verbal texts. In their eagerness to appear and be noticeable, billboards, advertisements, cartoons and photographs pollute the visual space, overloading the readerâs look in such a way that he/she cannot reflect critically on what he/she sees. Among the several types of non-verbal texts
Publicado em: 2007
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4. Eliciamento Cognitivo: A Propaganda Persuasiva nas Revistas Semanais Impressas / Cognitive elicity: persuasive advertising in weekly printed media
This work is focused to the use of - by the advertising development agencies different syntax in the marketing communication field and intend to identify the persuasive purposes applied thru many forms of advertising, by the analysis of some advertisements published in the print media weekly magazines and some direct sales catalogs. The manipulative purpose
Publicado em: 2006
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5. Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline
BMJ Group.