Polypropylene Disposable Cups
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1. Inovação em uma indústria petroquímica brasileira: o caso do projeto dos copos descartáveis em polipropileno
This work analyzes the barriers to innovate in the project of the development of polypropylene disposable cups between 2004 and 2007 in a brazilian petrochemical company. Moreover, this work explores the development of the project in the light of innovation models and identifies the characteristics of the barriers faced by the project with the concepts and m
Publicado em: 2010