Point Of Sale
Mostrando 13-24 de 27 artigos, teses e dissertações.
-
13. A comunicação presencial de sem-tetos na cidade de São Paulo: a produção e distribuição da Revista Ocas
This research investigates the live communication of homeless people in São Paulo City in places with are meeting points such as cultural centers, theaters, movie theaters, bookstores and universities. The study is based on the experiences of those who take part in the production and sale of the Ocas Magazine, a brazilian example of a street paper, a worldw
Publicado em: 2007
-
14. Gestão da marca ao longo da cadeia de valor: um estudo de caso no mercado de varejo de material de construção / Brand management throughout the value chain: a case study in the retail building industry.
The study presents a conceptual and empiric vision examining the product brand management throughout the value chain, from the manufacturer to the end consumer, with the intermediation of the retail channel. The theory that supported the study was based on manufacturer and retailer marketing strategy concepts, leading to a better understanding of aspects tha
Publicado em: 2007
-
15. Gestão do valor de marca nas ações de ponto-de-venda
O presente estudo teve como objetivo estudar o papel e a importância do ponto-de-venda (PDV) no processo de gestão de marcas. Por meio da análise de modelos de gestão de marca foram identificadas as principais fontes que determinam valor à marca e, a partir dessa análise, elaborou-se um instrumento para avaliação de ações de PDV. Assim, para atende
Publicado em: 2007
-
16. RELATIONSHIP MARKETING APLLIED IN COOPERATION NETWORK: THE CASES OF MANIA SUL NETWORK AND CONSTRUMAIS NETWORK / MARKETING DE RELACIONAMENTO APLICADO A REDES DE COOPERAÇÃO: OS CASOS MANIA SUL E CONSTRUMAIS
In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation net. The nets Construmais and Mania Sul", which work as a construction material store and a supermarket store, respectively, have been stud
Publicado em: 2007
-
17. A indústria de construção naval: uma abordagem estratégica. / The shipbuilding industry: a strategic approach.
The strategic approach of any industry is grounded on the knowledge of the mechanisms which regulate the competition within this industry. The players, based on reason or not, try to achieve an advantageous position relative to the others, so as to take competitive advantages, which implies in superior profits. Therefore, it is necessary to formulate a strat
Publicado em: 2006
-
18. A responsabilidade tributÃria nas adjudicaÃÃes / Tax responsability in the adjudications
This essay treats about tributary responsibility in adjucations. The inicial point is the identification of the tributary responsible of the ConstituiÃÃo Federal (Federal Constitution) and at the CTN (National Triburaty Code). The tributary responsible is a third person to whom the law aplies the duty to pay the tribute. This essay treats about the tax lia
Publicado em: 2005
-
19. APPEARANCES FOR SALE: FACETS OF THE BODY IN IMAGES OF CONSUMPTION / VENDEM-SE APARÊNCIAS: LEITURAS DO CORPO EM IMAGENS DE CONSUMO
The aim of this study is to discuss image theory through an interdisciplinary approach, from a designer`s point of view. The subject is a collection of 306 advertising images published in various issues of three women`s magazines focused on fashion, beauty and shopping: Jalouse (from France), Elle (from the USA) and Nova (the Brazilian edition of USA-based C
Publicado em: 2005
-
20. Uma abordagem baseada em lógica paraconsistente para avaliação de ofertas em negociações entre organizações artificiais
Within an organization, each individual responsible for the sale and purchase of commodities or services detains knowledge concerning possible values of the criteria used to represent a determined commodity or service which may be either oered or accepted in a negotiation. This knowledge is part of the organizational knowledge that stands for the truth about
Publicado em: 2004
-
21. Ferramentas para a analise da disponibilidade e do impacto das informações na gestão da cadeia de suprimentos : um estudo de caso
The creation of collaborative value streams has been considered as an altemative which companies could use to avoid being defeated by competitors. Collaboration s experts claim that a collaborative behavior with business partners based in information sharing brings many benefits, such as: lower inventories, better customer service, lower costs, and others. T
Publicado em: 2004
-
22. Mercado de renda variável na era do Home Broker: requisitos e desafios
The participation of individuals in Brazilian capital markets has been growing to a significant extent over the past few years and already corresponds to practically 30% of the BOVESPA. Reasons for this are diverse, but certainly ease of access and economic stability have had a decisive influence. The application of TI in the banking sector has created a cul
Publicado em: 2004
-
23. Competitividade internacional em têxteis. / International Competitiveness in Textiles.
The study analyzes the international competitiveness of the textile sector through supply chain interactions. It specifically verifies how the globalization of the retail sector influences the international competitiveness of garment suppliers, all of them listed as vendors of international retailers operating in Brazil. The effort aims to contribute to enha
Publicado em: 2003
-
24. Atitude dos consumidores com relação a compra de hortifruticolas em varejistas na cidade de Campinas - SP
This study examines the attitude of consumers with respect to the buying of horticultural products, determining the important factors which influence the choice between supermarkets and open markets and between supermarkets and one-price/retail markets in the city of Campinas, Brazil. Initially the opinion of the consumers about the different retailers in th
Publicado em: 1998