Point Of Sale
Mostrando 1-12 de 27 artigos, teses e dissertações.
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1. Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
ABSTRACT OBJECTIVE To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessmen
Rev. Saúde Pública. Publicado em: 10/01/2020
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2. How the perception of quality for beef evaluated by the buyer at the time of purchase: Study in three Brazilian cities of different sizes - Curitiba, Campo Mourão and Palotina
ABSTRACT. In order to evaluate how beef buyers in the State of Paraná, Brazil south value meat quality indicators, and attributes of credibility, 519 interviews were conducted in three cities with different sizes (Big - Curitiba, Medium - Campo Mourão and Small - Palotina). The interviews were applied after the meat was placed in the shopping cart and were
Acta Sci., Anim. Sci.. Publicado em: 04/07/2019
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3. Efeito Disposição: Propensão à Venda de Investidores Individuais e Institucionais
Resumo Este artigo utiliza uma base de dados única, que contempla dados reais de operações de todos os investidores do mercado de ações brasileiro. Foram analisadas mais de 60 milhões de operações de compra e venda de mais de 500 mil investidores. Os resultados apontam que os investidores pessoa física estão entre os tipos de investidores mais prop
Rev. Bras. Econ.. Publicado em: 2019-03
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4. Relevance of brands and beef quality differentials for the consumer at the time of purchase
ABSTRACT The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decis
R. Bras. Zootec.. Publicado em: 2017-04
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5. Experiências de consumo e satisfação dos clientes no setor supermercadista: um estudo no interior do Estado de São Paulo / Consumer experience and customer satisfaction in supermarkets: a study in the interior of São Paulo
This research aimed to identify which elements of the consumer experience are more important for the formation of customer satisfaction in supermarkets in the interior of São Paulo. To achieve our objective, we opted for the operation of a field survey with a sample of 750 individuals chosen for convenience and stratified, and the criterion used to divide t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 06/04/2011
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6. COMUNICAÇÃO NO PONTO-DE-VENDA: ASPECTOS SENSORIAIS NA AMBIENTAÇÃO DAS MEGALIVRARIAS
This research aims to investigate and discuss the store layout as an element of communication applied to the point of sale book store, observing and analyzing how the current stores are being adapted to the market reality, which aims to provide the customer with a pleasant experience, considering the competition against e-commerce and supermarkets that have
Publicado em: 2009
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7. Função das ações de Trade Marketing na construção ou manutenção do Brand Equity: um estudo de caso de uma marca de absorventes
About fifteen years ago, a phenomenon of retail concentration, an important and already consolidated movement in some European countries, started to occur in the Brazilian market. As a consequence, manufacturers structures and relationships with retailers suffered great alterations. In relation to structure, there has been an increasing number of Trade Marke
Publicado em: 2009
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8. EMBALAGEM-ANÚNCIO: A MENSAGEM DA PROPAGANDA NO PONTO-DE-VENDA
O trabalho aborda a embalagem através de sua função de comunicação sob a perspectiva da comunicação integrada de marketing. Especificamente, aborda como a embalagem reproduz a mensagem da propaganda no ponto-de-venda detalhando, pelo objetivo geral de descrição, a análise e sistematização do processo de uso da embalagem como suporte de campanhas
Publicado em: 2009
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9. Costs for adequacy to Normative Instruction n. 51 by milk producer of the southern region of the state of Minas Gerais: multicases study / Custos para a adequaÃÃo à InstruÃÃo Normativa 51 por pecuaristas de leite no sul de Minas Gerais: estudo multicasos
In the southern part of Minas Gerais state, 19 dairies were studied with the objective to evaluate the cost to implement and to attend the Normative Instruction n. 51. Production, fixed, variable and total operational costs to build the necessary structure to attend the requirements of the Normative were estimated, as well as alternative and economic costs,
Publicado em: 2009
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10. Contrato Empresarial Coletivo de Assistência à Saúde
In an environment in which the market shows a substantial growth of the sale of group health insurance contracts for businesses and a significant surge in the sale of individual health insurance contracts, differently from what appeared to be the goal of the regulatory system established for the industry in 1998, this work deals with the economic and legal q
Publicado em: 2008
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11. Abordagem semiótica da comunicação mercadológica: divergências e convergências de sentido e a emergência de um modelo
The marketing communication, one of the components of marketing, demands a renewal of practices, motivated by the post-modern consumption relationship characteristics. The theoretical proposition of holistic marketing, in accordance to Philip Kotler, covers four marketing areas: integrated, internal, relationship and socially responsible. Analyzing the marke
Publicado em: 2008
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12. A PARTICIPAÇÃO DO MERCHANDISING NO PROCESSO DE COMPRA DOS CONSUMIDORES EM SUPERMERCADOS
The dispute for the consumers preference in the global scenery generated a growing competition. The point of sale started to stand out as a mark media after the professionalization of the Brazilian retail, initiated in the decade of 1980. With that, the point of sale started to demand researches on products, on consumers behavior ando n specific tools on sal
Publicado em: 2007