Pharmaceutical Marketing
Mostrando 1-12 de 26 artigos, teses e dissertações.
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1. O uso do Twitter como minerador de eventos adversos de medicamentos de combate à malária: o caso da doxiciclina
Durante o período de pós-comercialização, quando medicamentos são usados por grandes populações e por períodos de tempo maiores, eventos adversos (EA) inesperados podem ocorrer, o que pode alterar a relação risco-benefício dos medicamentos o suficiente para exigir uma ação regulatória. Eventos adversos são agravos à saúde que podem surgir du
Cad. Saúde Pública. Publicado em: 23/05/2019
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2. Pharmaceutical lobbying in Brazil: a missing topic in the public health research agenda
ABSTRACT In the US, where registration of lobbyists is mandatory, the pharmaceutical industry and private health-care providers spend huge amounts of money seeking to influence health policies and government decisions. In Brazil, where lobbying lacks transparency, there is virtually no data on drug industry expenditure to persuade legislators and government
Rev. Saúde Pública. Publicado em: 22/12/2016
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3. Medicalización más allá de los médicos: marketing farmacéutico en torno al trastorno por déficit de atención e hiperactividad en Argentina y Brasil (1998-2014)
Abstract From a critical analysis of medicalization studies, and as a contribution to these perspectives, we describe and analyze the ways in which the transnational pharmaceutical industry penetrates diverse social spaces, with different marketing strategies, to consolidate medicalized processes in Argentina and Brazil. We analyzed two expansion methods of
Saude soc.. Publicado em: 2016-06
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4. Antioxidant supplements for prevention of mortality in healthy participants and patients with various diseases
BACKGROUND: Our previous systematic review has demonstrated that antioxidant supplements may increase mortality. We have now updated this review. OBJECTIVES: To assess the beneficial and harmful effects of antioxidant supplements for prevention of mortality in adults. METHODS: Search methods: We searched The Cochrane Library, Medline, Embase, Lilacs, the Sc
Sao Paulo Med. J.. Publicado em: 2015-04
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5. Does humor work in advertising of pharmaceutical products?
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex and broad typology, and depends on the audience characteristics. Several studies within different product categories indicated that so
Publicado em: 07/07/2010
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6. Práticas promocionais em medicamentos sob prescrição médica: cenário e perspectivas da regulamentação brasileira e global / Prescription drug promotion practices: current status and perspectives of the Brazilian and global regulation
As práticas promocionais de medicamentos representam um dos principais recursos de marketing utilizados pela indústria farmacêutica tendo como alvo principal os profissionais da saúde habilitados a prescrever. A propaganda, ao divulgar os medicamentos muitas vezes com a abordagem de produto de consumo, tende, entre outras coisas, ao incentivo da autopres
Publicado em: 2010
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7. The corporate bias and the molding of prescription practices : the case of hypertension
Drug management of hypertension has been a noticeable example of the influence of the pharmaceutical industry on prescription practices. The worldwide leading brands of blood pressure-lowering agents are angiotensin receptor-blocking agents, although they are considered to be simply substitutes of angiotensin-converting enzyme (ACE) inhibitors. Commercial st
Publicado em: 2010
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8. Historical and epidemiological reflections about the epidemiologic foundations of contemporary Clinical Medicine / Reflexão histórico-epistemológica sobre os fundamentos epidemiológicos da Clínica Médica contemporânea
Since 1960 Clinical Medicine suffered a kind of inflection in its internal mechanisms of producing theoretical knowledge, as well as in the way that this knowledge is applied in practical life. The most important difference in relation to the past was that problems of clinical nature like, differential diagnosis, therapeutical decisions, and prognosis estima
Publicado em: 2010
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9. The corporate bias and the molding of prescription practices: the case of hypertension
Drug management of hypertension has been a noticeable example of the influence of the pharmaceutical industry on prescription practices. The worldwide leading brands of blood pressure-lowering agents are angiotensin receptor-blocking agents, although they are considered to be simply substitutes of angiotensin-converting enzyme (ACE) inhibitors. Commercial st
Brazilian Journal of Medical and Biological Research. Publicado em: 2009-03
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10. O relacionamento entre as farmácias e drogarias e seu distribuidor: uma modelagem à luz da teoria do comprometimento-confiança do marketing de relacionamento / The relationship between the pharmacies and drugstores, and its distributor: a modeling in the the light of the commitment-trust theory of relationship marketing
The relationship marketing contributes for the survival of companies and for the business success. Its goal is to develop deep, lasting and mutually satisfactory relationships between suppliers and customers. The relationship marketing is associated with a strategic perspective, with the company positioning and with the necessity of relationship of the compa
Publicado em: 2009
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11. Avaliação da publicidade de medicamentos veiculada nas principais emissoras de rádio de Natal-RN
Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this article is to evaluate drugs advertisings transmitted on radio stations in Natal/RN, from October 2007 to September 2008. Were collected 228
Publicado em: 2009
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12. Uso de psicotropicos na atenção primaria no distrito sudoeste de Campinas e sua relação com os arranjos da clinica ampliada / Psychotropic use at Southwest Campinas primary care and its relationship with clinical expanded arrangements
New clinic interventions in heath care, soon acquire a mythic aura, by the argument that they are modern and better. The risks are minimized and the products become social necessities for consumers and physicians. In case of mental health, where diseases are diagnostic constructs, this phenomenon has expanded. Many studies show that people with severe mental
Publicado em: 2009