Persuasive Processes
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. O Sujeito e o Desejo na Linguagem Persuasiva do Texto Publicitário de Mídia Impressa: uma abordagem psicanalítica.
This research has as objective to investigate the subject and the desire from the view of Jacques Lacans psychoanalytic theories, specifically about the alienation and separation processes, and also the following questions that involve them: the signifier, the enjoyment, the mirror stage and the a object; in the relationship with the persuasive language of t
Publicado em: 2009
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2. Rodolfo Walsh, o criptógrafo: relações entre escrita e ação política na obra de Rodolfo Walsh / Rudolf Walsh, the cryptographer: relationships between written and policy action in the work of Rudolf Walsh
The present work is a study of Rodolfo Jorge Walshs poetry. He was an author, a journalist and an activist. Also a translator, editor an author of police short stories. He knew how to transform the literary activity into an act of reflexion about the history of his country and the activist action itself. The writing procedures used inside his works searched
Publicado em: 2009
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3. CONSTRUCTING THE IMAGE ON THE TV NEWS: PERCEPTIVE AND PERSUASIVE PROCESSES / A CONSTRUÇÃO DA IMAGEM NO TELEJORNALISMO: PROCESSOS PERCEPTIVOS E PERSUASIVOS
How can a box generate images? This was the concern of many Brazilians in relation to the television, when it arrived in Brazil. Since the beginning of the transmission, TV has passed for huge transformations. The number of channels has increased, and for consequence new programs and languages were created. These were enough to enrich what was shown on this
Publicado em: 2008
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4. O uso do estrangeirismo como estratégia de persuasão no discurso publicitário: análise de três peças publicitárias
O presente estudo tem por objetivo analisar o uso da língua inglesa em três peças publicitárias publicadas em revistas de circulação nacional. Muito se tem falado e discutido sobre o uso de palavras com origem em diferentes línguas, as quais passam a fazer parte do vocabulário dos falantes de uma outra língua. Pode-se dizer que estrangeirismos são
Publicado em: 2008
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5. Leadership in nursing in health institutions of México city, México / Liderança de enfermagem nas organizações de saúde da cidade do México Distrito Federal
The main objective of this study is identify the styles of leadership exercised by directive nurses at general hospitals of Mexico City, according to situational leadership model of Hersey and Blanchard and its relationship with features type "A" of the leaders and the degrees of the maturity of their collaborators, according to behavior theory of Friedman a
Publicado em: 2007
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6. A pratica de reflexão metadiscursiva : desenvolvimento de leitura do professor em formação / Meta discursive reflexions: teacher s literacy
The aim of this Applied Linguistics research is the reading development of low literacy students from the sixth term of Language Graduation of a private college in the inland of São Paulo State. This investigation analyses the meta-discoursive processes of these students in reading tasks of journalism texts at a didactic context which favored the co-relatio
Publicado em: 2005
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7. Os valores sociais e a argumentação no discurso da propaganda
Among several everyday discourses, the advertisement one is a vast research subject not only in Argumentative Semantics but also in other areas of the humanities. This study will point out the existent social values in advertisement discourse and the argumentative tools used by the sender to consolidate such values and to make the announcements more persuasi
Publicado em: 2004