Persuasive Discourse
Mostrando 1-12 de 24 artigos, teses e dissertações.
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1. Discourse in aging: Narrative and Persuasive
RESUMO O aumento da população idosa colocou um desafio social, econômico e de saúde para o século XXI. Objetivo: O envelhecimento é frequentemente caracterizado pela presença de alterações nas funções cognitivas que afetam as capacidades receptivas e expressivas da linguagem. Como a linguagem desempenha um papel significativo na vida humana, aval
Dement. neuropsychol.. Publicado em: 09/12/2019
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2. The Instrumentalization of Metaphors in the Management Field: Reflections from the use of the Book “The Art of War” on Business
RESUMO O debate sobre o uso das metáforas no contexto organizacional nas últimas décadas ainda não se encontra esgotado, especialmente nos estudos sobre discurso. Inserindo-se nessa discussão, o presente ensaio problematiza a dimensão anacrônica no uso de metáforas no campo do management. A partir de uma visada hermenêutico-crítica, argumentamos qu
BBR, Braz. Bus. Rev.. Publicado em: 28/10/2019
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3. Persuasão e sedução: os caminhos do texto publicitário pela intertextualidade e interdiscursividade / Persuasion and seduction: the ways of the advertising text by intertextuality and interdiscursivity
From the theories of Textual Linguistics and discourse analysis, this work has for object to study the process of production and reception of advertisement printed, investigating specifically the intertextuality and interdiscursividade as a way of binding information found in the cultural repertoire of society. Analyzes, therefore, the effects of such texts
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/12/2012
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4. A persuasão na propaganda dirigida a crianças: uma análise sob a perspectiva da gramática sistêmico-funcional
The marketing techniques aimed at children have lead to them desire for the act of buying, creating needs sometimes superfluous. For the modern advertising, it is clear that mass consumption is only possible if the producer expresses a persuasive message under a guise of information (FUERTES-OLIVERA et al., 2001). Advertisers attract potential buyers through
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/11/2012
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5. How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities
Persuasive messages are central to interpersonal influence in online communities, where consumers interact mainly through text. We employed a combination of netnography and computer-mediated discourse analysis to investigate how consumers exchange information related to products and brands in an online community. We identified a set of rhetorical strategies
BAR - Brazilian Administration Review. Publicado em: 2012-09
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6. A retórica da linguagem científica: das bases teóricas à elaboração de material didático para o ensino superior de Química
This work is part of a study that focused on analyzing the contributions of didactic activities related to scientific language rhetoric characteristics aimed at developing students' abilities to identify such characteristics in chemistry scientific texts and critical reading of those texts. In this study, we present the theoretical basis adopted to determine
Química Nova. Publicado em: 2012
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7. Superestrutura e operadores argumentativos como recursos retóricos em petições iniciais
This dissertation proposes linguistics analysis of the legal text Initial Petition, according to argumentative principles of semantics, aiming show the necessity of the linguistics approach for better interpretation and production of this kind of text. It focus on considerations about the Textual Linguistics, Discourse Genres, Legal Discourse, Rhetoric, Macr
Publicado em: 2009
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8. PrÃticas socioretÃricas do gÃnero artigo cientÃfico de histÃria e sociologia: variaÃÃo, identidade e ethos disciplinar
The scientific article â considered a way of acting, participating and constructing sociorhetorical scientific knowledge â is part of the system of genres of the domain of scientific discourse. Based on the sociorhetorical conception of textual genres and suppositions of the new rhetoric, the objective of this research is to investigate the construction of
Publicado em: 2009
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9. Estudo das relações enunciativas do editorial da revista Graça Show da Fé da Igreja Internacional da Graça de Deus / Estudo das relações enunciativas do editorial da revista Graça Show da Fé da Igreja Internacional da Graça de Deus
The neopentecostal religious discourse has been grown on Brazilian mass media circuit since 1970s, accompanying impressive increase of the neopentecostal Christians on Brasil. One of these neopentecostal churches is called Igreja Internacional da Graça de Deus (IIGD). In such scenario, among neopentecostal churches, IIGD it is the greatest user of mass medi
Publicado em: 2008
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10. ZEUS VERSUS PROMETEU: O embate discursivo nos artigos opinativos favoráveis e contrários à pesquisa com células-tronco embrionárias
From the perspective of French Discourse Analysis, this work examines specialized discourses (scientific, religious, judicial, journalistic, political) found in mass media featured articles about the scope of the Biosafety Law, mainly about ADI # 3510 judged by the Republic ex-solicitor general Claudio Fontelles. Its data are opinion featured articles issued
Publicado em: 2008
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11. As imagens do atual ombudsman da Folha : a construção de um ethos / The images of the ombusdsman of Folha : construction of ethos
The act of communication provides the building of an author´s image. Before this, the author builds the image of the people that will receive his text and it affects the production conditions of the text. This work intends to present tools to analyze the images that the ombudsman of Folha de S. Paulo creates of himself. All the five publication on sundays o
Publicado em: 2008
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12. Os recursos persuasivos no editorial de jornal sob a perspectiva da lingüística sistêmico-funcional / The persuasive resources in the newspaper editorial under the perspective of systemic functional linguistics
The present study is a social semiotic account of a newspaper editorial, which draws on both Hallidays (1985, 1994) Systemic Functional Linguistics and Faircloughs Critical Discourse Analysis. Of particular interest is the persuasion explicit or implicit present in an editorial from the Brazilian newspaper Folha de S.Paulo. The aim of a critical linguistic a
Publicado em: 2008