Personal Marketing
Mostrando 13-24 de 59 artigos, teses e dissertações.
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13. Antecedentes da lealdade e da permanência de alunos em uma instituição de ensino superior
Analyze the antecedents of loyalty and permanence of students in undergraduate courses in an Institutions Higher Education (IES) is the goal of this research. To this it is proposed to test two theoretical models of the determinants of loyalty and permanence of students at university. The study design was descriptive method with quantitative, assess or surve
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/02/2010
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14. Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia
The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activities and, consequently, to adapt the different aspects of the
Publicado em: 2010
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15. "Personal trainer & Cia" : noções de marketing na literatura sobre treinamento personalizado
Essa dissertação de mestrado trata de analisar a "marketização" do personal trainer, mais especificamente os elementos que permitiram a inserção de noções de marketing na literatura sobre treinamento personalizado disponível nas bibliotecas dos cursos de formação inicial em educação física. É uma pesquisa de cunho qualitativo que se sustenta e
Publicado em: 2010
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16. Consumo Ambientalmente Consciente: os meus, os seus e os nossos interesses / Environmental Sustainable Consumption: my, theirs and ours interests
Understanding the relationship between the human being and the environment is a need present in the agenda of companies, governments, academy and consumers. Towards the sustainable development, everyone is looking for the causes and possible solutions to mitigate the environmental problems, since these might affect all of us. So, this study aimed to identify
Publicado em: 2010
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17. Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new opportunities to the Brazilian sugarcane ethanol fuel industry and new directions to the development of ethanol marketing channels in the na
Publicado em: 2009
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18. The determination of the characteristics on the students preference in the choice of a private institution of higher learning / DETERMINAÇÃO DAS CARACTERÍSTICAS DE PREFERÊNCIA DOS ALUNOS NA ESCOLHA DE UMA INSTITUIÇÃO DE ENSINO SUPERIOR PRIVADA NA CIDADE DE SANTA MARIA RS
Understanding consumers and the consuming process supply a series of benefits. Among these benefits are the support to managers in their decisions, the supply of a knowledge basis in which marketing researchers are able to analyze consumers, the support to legislators and controllers in the creation of laws and regulations regarding to the goods and service
Publicado em: 2009
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19. O relacionamento entre as farmácias e drogarias e seu distribuidor: uma modelagem à luz da teoria do comprometimento-confiança do marketing de relacionamento / The relationship between the pharmacies and drugstores, and its distributor: a modeling in the the light of the commitment-trust theory of relationship marketing
The relationship marketing contributes for the survival of companies and for the business success. Its goal is to develop deep, lasting and mutually satisfactory relationships between suppliers and customers. The relationship marketing is associated with a strategic perspective, with the company positioning and with the necessity of relationship of the compa
Publicado em: 2009
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20. UM ESTUDO SOBRE O CONSUMO DE PRODUTOS DE HIGIENE E BELEZA CAPILAR NAS CLASSES DE BAIXA RENDA / A STUDY ON THE MEANING OF THE CONSUMER OF BEAUTY AND HYGIENICS PRODUCTS FOR HAIR IN THE LOW INCOME CLASS
The economic growth occurred in Brazil in the last decade has emerged a slice of the market hitherto repressed consumption, the classes C, D and E. The number of jobs, access to credit, raising the income, combined with government incentives such as the Bolsa Família program and welfare, produced a phenomenon without precedent in the history of the country,
Publicado em: 2009
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21. Dos valores pessoais às fases da lealdade
O conhecimento dos valores de uma pessoa nos permite predizer suas atitudes avaliativas em relação a uma situação ou objeto, pois os valores pessoais orientam e guiam os indivíduos a um comportamento. Estudos teóricos sobre valores pessoais e atitudes não abordaram esses constructos como antecedentes da lealdade do consumidor. A partir dessa constata�
Publicado em: 2009
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22. Valores pessoais do estudante estrangeiro no Brasil: estudo com os alunos do PEC-G
Nota-se um mercado cada vez mais integrado com um fluxo contínuo de pessoas, produtos e processos de um país para outro por diferentes motivos, dentre os quais o estudo, no qual destaca-se a busca do indivíduo por uma formação e uma melhor qualificação profissional. Neste contexto, estão inseridos os estudantes do PEC-G (Programa Estudante-Convênio
Publicado em: 2009
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23. Marcas regionais de alimentos: a relação de valor do consumidor como determinante de compra
The present dissertation is the result of research that investigated, using the means to ends (MEC) theoretical orientation, consumer behavior regarding food products. Specifically, various brands of coffee and milk, produced in the region of Uberlândia, Minas Gerais, were examined. The principal objective was to identify the cognitive structure of consumer
Publicado em: 2009
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24. Capital Social e accountability em organizaÃÃes cafeeiras no sul de Minas Gerais / ocial capital and accountability on coffee growers organizations on the south region of the Minas Gerais state
The terms social capital and accountability are consider variables potencial of the equation of the social devolopment ad the prosperity in the region economic. This happens becouse makes easier the coordenation actions, inproving and incriazing the efficiency of the society by caracteristics, as sutch confidence, cooperation and participation, this way they
Publicado em: 2009