Peircean Semiotics
Mostrando 1-12 de 20 artigos, teses e dissertações.
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1. A PERCEPÇÃO DA MATEMÁTICA EM LIVROS DIDÁTICOS DE QUÍMICA
RESUMO: Neste artigo dirigimos nossa atenção para a percepção da Matemática em livros didáticos de Química por professores, estudantes de pós-graduação em Educação Matemática. Nosso aporte teórico é a Semiótica Peirceana, mais especificamente a teoria da percepção, e a abordagem interdisciplinar entendida como possibilidade de integrar, art
Ens. Pesqui. Educ. Ciênc. (Belo Horizonte). Publicado em: 25/11/2019
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2. Televisão e deficiência visual: o sonoro na produção de imagens mentais
The object of this work is the visuality formed by the blind people when watching television. The objective of this research is to analyze the sound as a resource to forming mental images to understand and generate knowledge of the world passed through what is on television for the visually impaired. As specific objectives, intends to examine the TV as a way
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/12/2012
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3. Poesia digital e tradução intersemiótica: um olhar sobre produções digitais de Clemente Padin, Joesér Alvarez e Fernando Aguiar
This research aims to reflect on what has been called electronic or digital poetry and if it really is possible to make poetry drawn from signs generated by a computer support (bits and pixels on a computer screen). Are observed characteristics and conceptual ideas that are configured on the subject. Three objects of analysis are discussed (pancircular, of C
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/03/2012
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4. Web design: production and analysis guide / Web design: guia de produção e análise
"Web design: guia de produção e análise" é uma pesquisa científica que tem como propósito investigar o contexto de desenvolvimento e os processos de produção de sites na WWW (World Wide Web). O termo produção é nesta tese entendido como a realização de procedimentos que vão desde a concepção criativa, passando pela organização estrutural, d
Publicado em: 2009
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5. Os slogans na propaganda de medicamentos: um estudo transdisciplinar: comunicação, saúde e semiótica
Studying slogans as advertising messages is a rather complex task, particularly medication slogans, which, in addition to seeking to be objective, concise, and persuasive characteristics that are peculiar to slogans , must also be concerned with the regulations that govern this type of advertisement in Brazil. This thesis proposes a transdisciplinary study o
Publicado em: 2008
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6. Singularidades contemporâneas do masculino na publicidade impressa
This research has the proposer about discuss what kind of contemporary singularities in publicity images in the printed media about masculinity. In such case, this research discuss about the way that publicity transmits: features, measures, customs on male bodies. It uses international and national magazines oriented towards young male adults and their ads u
Publicado em: 2008
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7. O impacto de novas tecnologias de informação no processo de criação publicitária
The present work discusses on how new information technologies privilege and make the use of file/archive images easy within the marketing creative process today. This study aims at digital image data as well as understanding how they have come up, developed and currently impacted on the marketing creative process. Moreover, how the new information technolog
Publicado em: 2007
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8. A marca na moda jovem: a relevância da experiência colateral na eficácia comunicativa da marca
The identity of Fashion brand, especially in young universe, is build by several information that are beyond the commercialized clothes. To understand the complexity and therefore to get more knowledge about this phenomena, the present research intends to analyze the relevance of Collateral Experience - theoretical concept from Charles Sanders Peirce in his
Publicado em: 2007
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9. Moulin Rouge: uma representaÃÃo carinhosa da prostituiÃÃo
The present study has as its research object the film Moulin Rouge, directed by Baz Luhrmann and written by Luhrmann and Craig Pearce. Using the musical genre, the movie tells, in an unusual way, a story of passion, obsession and desire between a writer and a courtesan. However, more than telling a love story, the film favors the discussion of the theme of p
Publicado em: 2007
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10. Sistemas de Informações à luz da Semiótica Sistêmica
The subject of the present work is the development of Information Systems and the influences of new technologies on them, leading them to an increasing degree of entropy and to the establishment of new paradigms, especially the time-to-market. The aim of the present work is to analyse to what extent some concepts extracted from systemic and communicational s
Publicado em: 2007
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11. Ma: entre-espaço da comunicação no Japão um estudo acerca dos diálogos entre Oriente e Ocidente / Ma: an inter-space of communication in Japan a study on the dialogues between east and west
The dissertation investigates a few possibilities to translate the Japanese cultural element known as Ma, which represents an inter-space in which and at what time the process of communication occurs. The study starts from the understanding of Ma as a quasi-sign, which in its turn is a concept from Peircean semiotics, recognizable only through its materializ
Publicado em: 2007
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12. Estrategias de construcao da marca Yamaha no Brasil
Objective: Understand how the japanese brand Yamaha worldwide motorcycle and scooter maker construct its corporate brand among the brazilian target-costumer, with publicities released in the Moto magazine in 2005. Justification: The importance of branding studies in the corporate market on the 21th century. Hipothesis: The power of Yamaha brand has its origi
Publicado em: 2006