Nova Rent A Car Empresa
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1. Gestão estratégica para locadoras de automóveis: um modelo baseado no Balanced Scorecard
The current scenario of the rent a car companies in the country has induced the managers to the adoption of performance and monitoring systems, which also consider the competitiveness of the market and the strategies established for the organization, in order to reach its objectives. The measures of performance, when associating mission, vision, values, stra
Publicado em: 2008