Marketing Values
Mostrando 13-24 de 77 artigos, teses e dissertações.
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13. O peso das palavras, o choque dos ideais: uma análise crítica dos indicadores de sustentabilidade como critérios para a gestão da comunicação organizacional / The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability criteria for the management of Organizational Communication.
A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intend
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2011
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14. Valores e motivação baseada na identidade : a influência da identidade no consumo responsável
Nas últimas décadas, os fatores que influenciam o consumo responsável têm sido estudado na área de marketing, visando minimizar o desperdício e os impactos ambientais. Estes estudos demonstram que o consumo responsável pode ser promovido através de influências dos valores e do contexto, sendo os valores pessoais são amplamente aceitos como determin
Publicado em: 2011
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15. MÉTODO RÁPIDO PARA A DETERMINAÇÃO SIMULTÂNEA DE RESÍDUOS DE AGROTÓXICOS E MEDICAMENTOS VETERINÁRIOS EM ALIMENTOS DE ORIGEM ANIMAL POR LC-MS/MS / RAPID SIMULTANEOUS DETERMINATION METHOD FOR PESTICIDES AND VETERINARY DRUGS RESIDUES IN FOOD OF ANIMAL ORIGIN BY LC-MS/MS
Currently, one of highest trade barriers that Brazil has found for the marketing of their products from the agribusiness chain is the lack of informations on the presence of residues in foods produced in the country. Due to the complexity of the matrices of animal origin and the low concentrations of pesticides and veterinary drugs present, there is a great
Publicado em: 2011
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16. Comportamento do consumidor de alimentos no Brasil: um estudo sobre a carne suína / Food consumer behavior in Brazil: a study about pork
Consumidor é o agente econômico que faz girar toda e qualquer atividade na sociedade, seja um bem, serviço ou qualquer forma de produção que se possa gerar. Assim, de sua vontade dependem a manutenção, o sucesso ou o fracasso de qualquer uma dessas citadas atividades. Quanto mais os esforços de marketing das empresas estiverem concentrados desde o in
Publicado em: 2011
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17. Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia
The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activities and, consequently, to adapt the different aspects of the
Publicado em: 2010
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18. Lavoura arcaica: discursos em confronto
This work makes an aesthetic and social reflection of the work of art and its aspects by means of the study of the adaptation of the book Lavoura Arcaica for the cinema. Its main proposals are: to study the mechanisms of transposition of a language for another one, thinking about the hierarchies of artistic prestige that these possess, the symbolic and aesth
Publicado em: 2010
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19. O city marketing em Natal/RN e a construção da imagem da cidade
The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key
Publicado em: 2010
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20. Consumo Ambientalmente Consciente: os meus, os seus e os nossos interesses / Environmental Sustainable Consumption: my, theirs and ours interests
Understanding the relationship between the human being and the environment is a need present in the agenda of companies, governments, academy and consumers. Towards the sustainable development, everyone is looking for the causes and possible solutions to mitigate the environmental problems, since these might affect all of us. So, this study aimed to identify
Publicado em: 2010
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21. Aproveitamento do caroço do açaí como substrato para a produção de enzimas por fermentação em estado sólido
The açaí agroindustry is the most important productive chains in northern Brazil. The residues in the marketing of açaí consists mainly of its pits, which are discarded in landfills and waterways without any treatment. A possible application to açaí pits is its use as substrate for solid state fermentation (SSF) for the production of lignocellulolytic
Publicado em: 2010
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22. Historical and epidemiological reflections about the epidemiologic foundations of contemporary Clinical Medicine / Reflexão histórico-epistemológica sobre os fundamentos epidemiológicos da Clínica Médica contemporânea
Since 1960 Clinical Medicine suffered a kind of inflection in its internal mechanisms of producing theoretical knowledge, as well as in the way that this knowledge is applied in practical life. The most important difference in relation to the past was that problems of clinical nature like, differential diagnosis, therapeutical decisions, and prognosis estima
Publicado em: 2010
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23. Considerações sobre o projeto e gestão do sistema de serviço: uma proposta de modelo orientado para a entrega de valor ao cliente / Design considerations and system management service: a proposed model geared to deliver superior customer value
Customer perceived value is one of major antecedents of buying intention, loyalty and customer satisfaction. In spite of it, we observe theres no comprehensive service systems oriented to customer value delivery. For filling this gap, this thesis had the purpose of developing a comprehensive model of service system oriented to customer value delivery. For ge
Publicado em: 2009
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24. Estudo dos valores de consumidores de produtos piratas e de consumidores de produtos originais Porto Alegre
Este trabalho estuda os valores dos consumidores de CDs e DVDs de música piratas e de CDs e DVDs de música originais de Porto Alegre através de uma pesquisa que se utiliza da escala de valores terminais e instrumentais proposta por Rokeach, bem como perguntas que buscam traçar um perfil de consumo. A presente pesquisa tem como objetivo analisar e compara
Publicado em: 2009