Market Communication
Mostrando 1-12 de 187 artigos, teses e dissertações.
-
1. The influence of corporate global mindset on international franchising
Abstract Purpose This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging country by answering the question: What is the imp
RAUSP Manag. J.. Publicado em: 2020-06
-
2. First lung transplantation in a HIV patient in Brazil
Abstract Purpose This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging country by answering the question: What is the imp
Braz J Infect Dis. Publicado em: 2020-06
-
3. Vida sociopolítica em mercados culturais na cidade de Porto Alegre
Resumo As possibilidades das tecnologias de informação e comunicação conjugadas com normas e regras do sistema global têm contribuído para a transformação dos mercados culturais, recriando concepções e arranjos entre arte-tecnologia-mercado. O artigo discute centralmente as implicações sociopolíticas dessas transformações nos mercados culturai
Soc. estado.. Publicado em: 06/05/2019
-
4. Controvérsias na padronização do middleware de interatividade da TV digital brasileira: democracia técnica à prova do dispositivo de normatização da inovação Ginga
Resumo O presente texto tem o propósito de reconstruir a cena da controversa normatização do middleware de interatividade da TV digital brasileira - Ginga - cuja arquitetura final resultou na combinação de duas linguagens NCL-Lua (código aberto) e Java-DTV (proprietária). Nosso objetivo é mostrar como, nos termos da democracia técnica, se deu a disp
Soc. estado.. Publicado em: 06/05/2019
-
5. ELECTRONIC MONITORING SYSTEM FOR MEASURING HEART RATE AND SKIN TEMPERATURE IN SMALL RUMINANTS
Abstract The electronic monitoring of physiological responses is essential for managing animal production systems considering market demands for animal welfare. The objective of this study was to design, build, and test an electronic monitoring system, with recording and wireless transmission capability, for measuring the heart rate and skin temperature in s
Eng. Agríc.. Publicado em: 2018-04
-
6. Do Strategic Behaviors Link Travel Agencies in Brazil?
Abstract Information and communication technology improvements have challenged the organized and stable network of airlines, global distribution systems (GDS) and travel agencies. In Brazil, traditional travel agencies have faced significant challenges in maintaining their businesses because airlines have forced disintermediation by cutting commissions and r
BAR, Braz. Adm. Rev.. Publicado em: 22/09/2016
-
7. Elite Framing of Inequality in the Press: Brazil and Uruguay Compared
Current elite studies argue that inequality produces negative externalities to elites, who may either promote democracy or adopt authoritarian measures in order to shield their interests from the actions of the rebellious poor. This article argues that elite framing of poverty and inequality in the press is a good thermometer of elite public response to such
Bras. Political Sci. Rev.. Publicado em: 01/04/2016
-
8. Sustainability or Colonialism? Legislative obstacles to research and development of natural products and patents on traditional knowledge in Brazil
ABSTRACTHistorically, developed countries have benefited from the biodiversity and traditional knowledge of developing countries. Since the Convention on Biological Diversity (CBD) was approved, the world-view regarding access to biological resources has changed. This change marked the introduction of legal agreements regarding access to genetic resources, t
Acta Bot. Bras.. Publicado em: 2015-09
-
9. QoS management in smart grids: a Markovian approach
In Smart Grids, a variety of new applications are available to users of the electrical system (from consumers to the electric system operators and market operators). Some applications such as the SCADA systems, which control generators or substations, have consequences, for example, with a communication delay. The result of a failure to deliver a control mes
J. Microw. Optoelectron. Electromagn. Appl.. Publicado em: 2014-12
-
10. Pro-social Motivation beyond Firm Boundaries: The Case of the Genolyptus Network
An influential body of literature in macro-management research (notably, organization theory and strategic management) associates pro-social motivation solely with firm-like organizations, suggesting that such motivation cannot thrive under more market-like arrangements. We question this argument on theoretical, as well as empirical, grounds. As to the latte
BAR, Braz. Adm. Rev.. Publicado em: 2014-12
-
11. Knowledge as a competitive advantage in private security: a study in a company in Santa Catarina, Brazil
The aim of this study was to identify the relevance of knowledge management actions, specifically in the categories of 'knowledge', 'human capital', and 'innovation', adopted by one of the leading companies in the private security market of Santa Catarina. The leading company in the private security sector in the business segment of Santa Catarina served as
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2013-04
-
12. Plágio, pirataria, fair use e a (des)criminalização da violação de direito autoral
The aim of this doctoral thesis is to instigate the debate on the criminalization of the most usual forms of copyright violation, considering the standoff between the defenders of a stricter legislation to fight piracy and plagiarism and the liberals who believe in the legitimate use of intellectual creations. The impacts of technological improvements on the
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 04/12/2012