Low Income Consumers
Mostrando 13-24 de 28 artigos, teses e dissertações.
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13. Os arranjos produtivos locais e seus reflexos na família de micro e pequenos confeccionistas de Ubá/MG e microrregião / Local productive arrangements (LPA) and their impact on the family of micro and small clothing workers from Ubá microregion
The local productive arrangements (LPA) became one of the main policies local and regional development in Brazil, due to their ability to create processes of evolution of society, and result in economic and social development, inclusion and better life quality of the involved people. This study aimed to analyze the impact of LPA clothing from Ubá microregio
Publicado em: 2009
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14. O Varejo de Alimentos para Consumidores de Baixa Renda no Brasil
Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this study is to investigate food retailing for low-income consumers in Brazil. This work brings a retrospective of the findings of some inves
Publicado em: 17/11/2008
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15. Relationship marketing in the low income segment: an exploratory study in the electronic goods retail. / Marketing de relacionamento para o público de baixa renda: um estudo exploratório no varejo de eletrodomésticos
The main objective of this study is to identify whether relationship marketing is used as tool to manage the low-income segments among the electronic retail industry. The secondary objective is to investigate the parameter of relationship actions in this industry: how the clients are segmented; the activation of those segments throughout direct actions; the
Publicado em: 2008
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16. The activities of marketing in organizing? Is no private profit: an exploratory study? river in associates? and is founded? es environmentalist / A preferência da marca no processo de decisão de compra: um estudo exploratório no segmento de baixa renda
The growing purchasing power of low-income families in Brazil has made this segment an attractive market for companies in a range of areas. The economic and social relevance of this section of Brazils population still doesnt appear to be reflected in marketing knowledge, however, since there is little information available and few studies on the subject. As
Publicado em: 2008
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17. Beauty that makes table: the ratio of domestic workers with the media, beauty and consumption / Beleza que põe mesa : a relação de trabalhadoras domésticas com mídia, beleza e consumo
This dissertation analyzes the relationship between popular segments of society - especially the category of domestic workers - with the media, consumerism and beauty. The reason for our choice of domestic workers is because this profession has, simultaneously, many characteristics that allow it to be considered as subaltern: its undervaluation due to hybrid
Publicado em: 2008
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18. Impactos causados pela universalização do acesso e uso da energia elétrica
Public electric utilities have legal and contractual obligation to supply service to the market of their concession areas, without customer discrimination. New connections used to be accomplished partly with financial support of interested consumers, and the amount of investment of the distribution companies were established in regulations. This practice mad
Publicado em: 2007
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19. PROFITABILITY IN PREPAID MOBILE PHONE SERVICES IN BRAZIL: OPPORTUNITIES WITH LOW INCOME CONSUMERS / RENTABILIDADE NA TELEFONIA MÓVEL PRÉ-PAGA NO BRASIL: OPORTUNIDADES COM CONSUMIDORES DE BAIXA RENDA
The strategy adopted by mobile phone operators in Brazil in recent years brought about great growth to these companies. However, it harmed their operation yield levels, and hence it is important that they seek new alternatives to rethink their trajectory of growth, fitting to an already established market. Historically, the relationship with prepaid customer
Publicado em: 2007
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20. Iogurte light sabor morango: equivalência de doçura, caracterização sensorial e impacto da embalagem na intenção de compra do consumidor
The present work had as objective to evaluate the sensory profiles of the strawberry yogurt sweetened with different sweeteners and to determine which were the information in the packing of a yogurt "light" that had influence in the purchase intention for the consumer. The yogurt was processed using whole and pasteurized milk type C and standardized with 3.0
Publicado em: 2007
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21. O processo de construção de marcas populares: o caso Consul
Num cenário competitivo, as organizações empresariais necessitam planejar sua estratégia de expansão de mercado e aumento de lucratividade. No contexto mundial, alguns países como Brasil, Rússia, Índia e China (B.R.I.C.) representam uma oportunidade para desenvolver mercados considerados emergentes. Especificamente no Brasil, a oportunidade de explor
Publicado em: 2007
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22. Potencialidades de cultivo de macroalgas no litoral do Rio Grande do Norte (NE, Brasil): uma perspectiva de integração de dados ambientais em sistemas de informação geográfica (SIG)
Since centuries ago, the Asians use seaweed as an important source of feeding and are their greatest world-wide consumers. The migration of these peoples for other countries, made the demand for seaweed to increase. This increasing demand prompted an industry with annual values of around US$ 6 billion. The algal biomass used for the industry is collected in
Publicado em: 2007
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23. The baguncinha sandwich in the streets of Cuiaba, MT - Brazil: education intervention avaliation / O sanduíche baguncinha nas ruas de Cuiabá - MT: avaliação de intervenção educativa
Introduction. The commerce of the baguncinha sandwich is typical of the metropolitan area of Cuiabá - MT. It is the source of income for many families and an alternative for dining out. The sanitary commission has structural and financial problems to over see the activity and the public health department recommends the qualification of who sells. Objective.
Publicado em: 2007
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24. The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo
This research is in the domains of materialism, consumer vulnerability and consumption indebtedness, concepts frequently approached in the literature on consumer behavior, macro-marketing and economic psychology. The influence of materialism on consumer indebtedness is investigated within a context that is characterized by poverty and by factors that cause v
Publicado em: 29/09/2006