Internationalization Strategy
Mostrando 13-24 de 40 artigos, teses e dissertações.
-
13. Análise das competências organizacionais para a internacionalização: o caso Vulcabras/Azaleia
O objetivo geral da presente pesquisa foi analisar as competências organizacionais no processo de internacionalização de uma empresa calçadista. Tal objetivo sustenta-se por teorizações contemporâneas que sinalizam como o desenvolvimento de competências organizacionais pode vir a se constituir numa estratégia de internacionalização mais eficaz e e
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/03/2010
-
14. International HR strategy in Brazilian technology multinationals
Four cases of Brazilian Multinationals from the information technology [IT] sector were compared in their international Human Resources strategy. The analysis is focused on the development and application of two research models. One analyzes the level of subsidiary autonomy in terms of strategic HR decisions, including difficult decisions regarding coordinat
BAR - Brazilian Administration Review. Publicado em: 2010-12
-
15. Brand management at the internationalization strategy of firms: study with Brazilian franchisors / Gestão de marcas na estratégia de internacionalização de empresas: estudo com franqueadoras brasileiras
This study combines two relevant and up-to-date subjects: internationalization of firms and brand management. The need for Brazil to become a true global player is almost consensus, and the number of Brazilian companies entering the global marketplace in a structured way has increased. However, there is still a long way to go before the country increases its
Publicado em: 2010
-
16. International strategy and marketing: a contribution to the study of international business of emerging country companies / Estratégia e marketing internacionais: uma contribuição para o estudo dos negócios internacionais de empresas de países emergentes
The goal of this dissertation is to provide a contribution to the theoretical knowledge in the fields of international strategy and marketing for companies from or in emerging countries. To achieve this goal, it was conducted a synthesis of the literature on the subject and a field research, comparing companies from developed and emerging countries in its in
Publicado em: 2010
-
17. Estratégia global e adaptação local no setor bancário brasileiro: uma análise da subsidiária brasileira do banco Citibank / Global strategy and local adaptation in Brazilian banking sector: an analysis of the Citibanks brazilian subsidiary.
Os Bancos, com o objetivo de atender (e reter) seus clientes ao redor do mundo, se internacionalizam, implantando subsidiárias em diferentes países que possuem regulamentações, culturas e hábitos muitas vezes distintos da matriz, aumentando assim a complexidade da gestão e dos papéis que devem ser assumidos pelas subsidiárias e pela matriz. Os client
Publicado em: 2010
-
18. Abordagem do global sourcing nas subsidiárias de multinacionais no Brasil / Global Sourcing in subsidiareis of foreign multinational corporations in Brasil
This study proposes to understand the aspects of Global Sourcing that add value to the subsidiaries in the purchase of components and services, which has as a carrier, access to sources of supply as a whole. Global Sourcing Strategy refers to the production unit will determine which particular markets and how components/goods/services it will be purchased (D
Publicado em: 2010
-
19. Estratégias de internacionalização: investimentos diretos externos de multinacionais brasileiras
With the improvement of the international trade on the last decades, the Brazilian firms are searching to operate beyond the national borders in order to guarantee its presence on the key markets. The dissertation aimed to analyze the motivations and the strategies of internationalization implemented by the firms: Petrobras, Vale, Embraer, Gerdau and Marcopo
Publicado em: 2009
-
20. O processo de internacionalizaÃÃo de empresas do Nordeste : proposiÃÃo de um framework
This work aims at investigating the characteristics of the internalization process in companies of the Northeast Brazil. The theoretic reference uses a transversal method to analyse the main key concepts of the internationalization theories: life cicle, Uppsala, Adaptive Choice, Eclectic Paradigm, Diamond Model and RBV. The key concepts include localization,
Publicado em: 2009
-
21. Processo de internacionalização da Totvs: um estudo de caso da aquisição da mexicana Sipros
This work investigates how an acquisition can contribute to the internationalization strategy of one organization, having as a case study the acquisition of Sipros, a Mexican company, in 2003, by Totvs S.A, a Brazilian management software company and its internationalization process. This study includes a chronological study of Totvs internationalization pro
Publicado em: 2009
-
22. International strategy for the management of people in multinational Brazilian / Estratégia internacional de gestão de pessoas nas multinacionais brasileiras
This thesis has the objective of analyzing the human resources management (HRM) strategy of multinational companies, based on two factors. First, the level on which the subsidiaries of these companies have autonomy to decide their HRM strategies. Second, the level of internationalization of their HRM policies. Thus, we propose two theoretical frameworks. The
Publicado em: 2009
-
23. Involvement of boards of directors in the strategy of the organizations / Envolvimento dos conselhos de administração na estratégia das organizações
This thesis aims to examine the involvement of the boards of directors in strategy management, relating the board profile and the level of internationalization of the company with the level of involvement. A quantitative survey was made, with 38 directors of companies listed at BMF&Bovespa. Also, those companies were classified in the differentiated levels o
Publicado em: 2009
-
24. Empresas brasileiras na China: estratégia e gestão / Brazilian companies in China: strategy and management
Globalization has had many consequences for the world economy governance, particularly orchestrating an economic reordering in which emerging countries have taken a much more prominent role. This role can be seen also by the rise of large multinational companies based in those countries. China and Brazil are two important examples of countries that have gain
Publicado em: 2009