Internal Marketing
Mostrando 25-36 de 60 artigos, teses e dissertações.
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25. A COMUNICAÇÃO DE MERCADO A SERVIÇO DA IGREJA Em busca da fidelização
Esta pesquisa evidencia o uso de instrumentos de comunicação interna e dirigida e de ações de relações públicas e marketing de relacionamento dentro das igrejas evangélicas históricas. Também enfatiza a importância da comunicação interna e das estratégias de comunicação mercadológicas utilizadas dentro das igrejas inclusive com o uso do mark
Publicado em: 2008
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26. Methods of Analysis of Return on Investment in Corporate Communication: Contribution of Three Large Enterprises in Specific Processes / Metodologias de análise de retorno do investimento em comunicação institucional: contribuição de três empresas de grande porte em processos específicos
A contribution to allocate value to professional and academic work in Communication Science, as part of large companies´ corporate nature. Objective: Finding more information on organizational structure, methods of measuring the return on investments and evaluation of these processes by professionals of communication and their controllers, at Petrobras S.A.
Publicado em: 2008
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27. O impacto do estudo do corpo na formação do comunicador e em novas práticas empresariais
No Brasil, os cursos de comunicação social tendem a ignorar o papel do corpo humano nas relações comunicacionais. O campo está formado sem considerar a relevância do corpo humano nessas relações. As conseqüências dessa postura epistemológica são hoje muito claras e podem ser percebidas em todas as instâncias do processo comunicacional. A identif
Publicado em: 2008
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28. A Empresa pública de pesquisa e os marcos legais na indústria de sementes / The public research organization and the rules in the seed industry
Plant breeding is an important tool used by the research to promote agricultural development, in a nearly related work with the segment of seed production, which makes the distribution of the new cultivars. Changes in the brazilian laws determined deeply transformations in booth segments. This work treat the changes in the laws related with research, develop
Publicado em: 2008
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29. Call center own or outsourced : comparative using systems dynamics / Call center próprio ou terceirizado : comparações utilizando simulações com sistemas dinâmicos
It is increasingly evident the need for companies to seek closer to its customers, due to fierce competition and challenges ahead to technological changes. One such challenge is the relationship between company and customers, whose number grew as much as the provision of products and competition. And one of the ways advanced to operationalise this relationsh
Publicado em: 2008
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30. ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO / STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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31. STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY / ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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32. Modelo de avaliação competitiva de destinos turísticos com base nas capacidades dinâmicas
Over the past few decades, the phenomenon of competitiveness, and the underlying competitive advantage thereof, has been analyzed in diverse ways, in terms of its sources (external and internal environment) and competitive management strategies, as well as different scopes (nations, economic sectors and organizations) and fields of study (economy and organi
Publicado em: 2008
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33. A COMUNICAÇÃO DE MERCADO, O LUXO E A CONSTRUÇÃO DA MARCA MERCEDES-BENZ: TEMPO VERSUS CONCEITOS
The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of
Publicado em: 2008
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34. Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais
This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who posse
Publicado em: 2008
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35. Efficiency for the processes of production, processing, quality control and marketing of soybean seeds. A case study in the state of Paraná / Eficiência nos processos de produção, beneficiamento, controle de qualidade e comercialização de sementes de soja, um estudo de caso no estado do Paraná
Soybean is by far the most important crop in Brazil, occupying the largest area and leading the exports from the agriculture sector. The use of high quality seeds is indispensable to achieve high yield potential, and this work aimed at establishing the efficiency of the different processes that drive seed production, post harvest technology and commerce of s
Publicado em: 2008
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36. RELATIONSHIP MARKETING APLLIED IN COOPERATION NETWORK: THE CASES OF MANIA SUL NETWORK AND CONSTRUMAIS NETWORK / MARKETING DE RELACIONAMENTO APLICADO A REDES DE COOPERAÇÃO: OS CASOS MANIA SUL E CONSTRUMAIS
In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation net. The nets Construmais and Mania Sul", which work as a construction material store and a supermarket store, respectively, have been stud
Publicado em: 2007