Globalization Of Consumers Relations
Mostrando 1-4 de 4 artigos, teses e dissertações.
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1. Para uma teoria do direito internacional do consumidor: a proteção do consumidor no livre comércio internacional / For a theory of international consumer law: the consumer protection in the free international commerce
O consumidor é o agente vulnerável na relação de consumo internacional. O processo de globalização se apresenta, para o consumidor, como uma globalização do consumo. A globalização do consumo se caracteriza pelo comércio e fornecimento internacional de produtos e serviços por empresários/fornecedores transnacionais/globais, utilizando marcas de
Publicado em: 2010
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2. Pre-teenagers ("tweens") - since Piaget s theory perspective to economic psychology perspective / Pre-adolescentes ("tweens") - desde a perspectiva da teoria piagetana a da psicologia economica
Since II Word War, a new status in the family is given to pre-adolescents and this bias grows notably because of globalization, wich modifies the human relationships and new wants are mediated by symbolisms provoking desires and consumption manipulated by marketing strategies. These new created symbols begin to compose the pre-adolescents or tweens identity.
Publicado em: 2010
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3. Representações sociais em responsabilidade social corporativa: imagens e substâncias refletidas pelo olhar dos trabalhadores.
At an era characterized by a society focused on the media, in which the substance of facts is substitute by image and show, man finds himself land the erosion of humanitarian values and ethics in social relationships. Trade globalization has reinforced the economic concentration and the social inequalities among rich and poor countries, in which the Welfare
Publicado em: 2005
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4. The influence of Brazil s image on foreign consumers attitudes towards Brazilian products: a study with undergraduate Dutch students / A influência da imagem do Brasil na atitude de consumidores estrangeiros com relação a produtos brasileiros: um estudo com estudantes universitários holandeses
At the same time that the globalization of markets has progressed, there has been a growing expansion of researches on the country-of-origin effect, both in the international trade and in the marketing literature. In general, it is admitted that the country of origin influences consumers products evaluations and his/her purchase decisions. The country-of-o
Publicado em: 2005