Formulation Of Competitive Structured Strategic
Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to analyze the process, examining the relation between formulation and implementation and the role of improvisation and adaptation on the strateg
Publicado em: 2008
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2. Micro e pequenas empresas : especificações dos requisitos funcionais de um software para formulação estruturada de estratégias competitivaas fundamentada no modelo de campos e armas da competição.
The present dissertation boarded as it is treated the subject competitive strategy structured in small business, analyzing studies already developed about this subject. The mentioned analysis was based on international publications that studied the process of formulation of competitive strategies structured in enterprises in small business of England. Refere
Publicado em: 2007
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3. Estratégia competitiva de bancos estrangeiros no Brasil pós - real: o caso do grupo BBVA no Brasil 1999 - 2002.
This study tried to understand the facts that could explain the reason why BBVA, a great international financial group stopped operating in Brazil in less than five years of activity in the country. The analysis model was built from Porters works regarding strategy and competitive advantage and also from the contribution of others authors who made it possibl
Publicado em: 2005
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4. As estratégias competitivas das universidades comunitárias: um estudo de caso da UNOCHAPECÓ
From the institutionalization of Federal New Constitution in 1988 and the further approval of new Basis and Directions Law (LDB) in 1996, the number of superior graduation institutions had expressively increased all over Brazil, what has brought a change in the competitive environment of this area, mainly with the increasing competition among institutions. I
Publicado em: 2005
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5. Inteligência competitiva em uma empresa líder de mercado
Todays highly competitive marketplace provides a constant stimulus for research in the area of administration of organizations. One recent development in this area is Competitive Intelligence, which involves the permanent monitoring of the external environment by a systematic process of data collection related to all aspects of business: the competition, the
Publicado em: 2003