Environmental Corporate Strategies
Mostrando 1-12 de 13 artigos, teses e dissertações.
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1. The environment in Petrobrás magazine (1961-1979): Meaning mobilized by corporate discourse
Abstract Purpose This study analyzes the ideological constructions of Petrobras’ corporate environmental discourse during the period from 1961 to 1979. Theoretical framework The paper uses Thompson’s (2011) critical conception of ideology, specifically its modes of operation and strategies of symbolic construction. Design/methodology/approach The stud
Revista Brasileira de Gestão de Negócios. Publicado em: 2023
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2. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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3. Procedimiento para la evaluación del desempeño ambiental: aplicación em el sector energético cubano
The present article proposes a structured approach to assessing environmental performance through a procedure that establishes a course of action to complete the evaluation of corporate environmental performance, integrating environmental indicators that respond to major policies and strategies. The proposal aims to present theoretical contributions to the a
Gest. Prod.. Publicado em: 29/09/2015
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4. Refinery production planning and scheduling: the refining core business
Intelligent production planning and scheduling are of paramount importance to ensure refinery profitability, logistic reliability and safety at the local and corporate levels. In Brazil, such activities play a particularly critical role, since the Brazilian downstream model is moving towards a demand-driven model rather than a supply-driven one. Moreover, ne
Brazilian Journal of Chemical Engineering. Publicado em: 2012-06
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5. Strategies of internalization of environmental management: the case of the water management in the industrial production of pulp and paper at Suzano Papel e Celulose. etapa industrial da produção na Companhia Suzano de Papel e Celulose / Estratégias de internalização da gestão ambiental: o caso da gestão hídrica na etapa industrial da produção na Companhia Suzano de Papel e Celulose
A partir da década de 1970, os impactos da sociedade de consumo industrial sobre o meio ambiente tornaram-se amplamente reconhecidos e debatidos em diversos setores da sociedade, inserindo-se nas agendas de lideranças mundiais. Central para o debate sobre meio ambiente e crescimento econômico tem sido o papel das empresas que, tendo sido historicamente pa
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 06/05/2011
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6. Strategic corporate social responsibility management for competitive advantage
Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically, we can see that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees as well as
BAR - Brazilian Administration Review. Publicado em: 2010-09
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7. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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8. Environmental management: a study of the tactics used on the legitimation of the administration reports of companies listed in the ISE / Gestão ambiental: estudo das táticas de legitimação utilizadas nos relatórios da administração das empresas listadas no ISE
The insertion in the social environment requires organizations to follow the rules that are established in society, in order to obtain consent or permission for their actions. This dynamic between the organization and society, which is mediated by implicit agreements of exchange, is part of the principle of the theory of legitimacy. Due to the increasing con
Publicado em: 2009
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9. Estratégias da empresa e as estruturas de marketing / Companys strategies and marketing structure
The changes in the worldwide markets and economies direct the companies to new forms of actuation, either in their strategies, or in their structures. Particularly, the marketing activities and structures gain attention in this process of adaptation, since they constitute themselves as facilitators of the interaction between the company and its environment.
Publicado em: 2009
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10. Responsabilidade social empresarial: estudo de multicasos / Corporate social responsibility: case studies
This Ph.D thesis demonstrates the concern with the serious current social problems that come as an effect of the transformation in the field of labor. We make descriptions of the so-called golden years, when the peak of economic growth was ongoing; the crisis of the 1970s; the changes occurred with the productive restructuring and globalization; the new mode
Publicado em: 2009
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11. GESTÃO SOCIOAMBIENTAL ESTRATÉGICA: UMA PROPOSTA PARA PMES
In the last two decades, the social problems are mobilizing business to direct actions to Implement strategies management, in order to survive and fortify themselves on their competitive arena. The development of social and ecological conscience in global society has also involve the business sector in search a socially responsible attitude. Thus, organizati
Publicado em: 2008
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12. O papel das empresas no desenvolvimento sustentável: a gestão da responsabilidade social corporativa por meio de parcerias sociais / The role of companies in the sustainable development: the managment of social responsibility trought social partnerships
The subject of this study is the role of the companies in sustainable development: the manage of the corporate social responsibility through the social partnerships. Sustainable development is a big goal of the whole the society. The big challenge is to promote this growth and change with sustainability without damaging the economic, social and environmental
Publicado em: 2006