Customers Acquisition
Mostrando 1-12 de 17 artigos, teses e dissertações.
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1. Effect of Nostalgia on Customer Loyalty to Brand Post-Merger / Acquisition
The main objective of this study is to identify the effect of nostalgic feelings on consumer loyalty to the prevailing brand following the extinction of a brand in a merger/acquisition process. We also propose an explanatory model of the relationships between tests of relevant constructs. Based on a review and theoretical reflection on the constructs under s
BAR, Braz. Adm. Rev.. Publicado em: 2016-03
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2. Design to learn: customizing services when the future matters
Internet-based customization tools can be used to design service encounters that maximize customers' utility in the present or explore their tastes to provide more value in the future, where these two goals conflict with each other. Maximizing expected customer satisfaction in the present leads to slow rates of learning that may limit the ability to provide
Pesqui. Oper.. Publicado em: 2013-04
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3. Otimização na alocação dinâmica de veículos no transporte rodoviário de cargas completas entre terminais
The domain of logistics is concerned with providing customers with the right product in the right place at the right time. In our modern economy, the faster pace and wider scope of logistic operations has led to complex management problems that have drawn the attention of both industry and the academic world Optimizing the number of vehicles for a determined
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 01/06/2012
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4. Capacitação de profissionais de enfermagem ingressantes : recurso estratégico para a manutenção da qualidade em ambiente hospitalar de alta rotatividade
A considerable problem faced by hospital organizations is the high turnover of its nursing professionals. Specifically, at the Rio Grande do Sul State, which adopts a model of hospitals capable to assist, simultaneously, private customers and private plans customers, as well the the public health system provided by the Sistema Único de Saúde (Unique Health
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/10/2011
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5. MEANING OF POSSESSION OF A LUXURY GOOD: A STUDY ON MOTIVATIONS TO PURCHASE LOUIS VUITTON HANDBAGS / SIGNIFICADOS DA POSSE DE UM OBJETO DE LUXO: UM ESTUDO SOBRE AS MOTIVAÇÕES DE COMPRA DE BOLSAS LOUIS VUITTON
There are no limits when it comes to imagination to offer a total experience to customer in the luxury segment, from the welcome champagne offered at BMW dealerships reception to the exotic flavors of dinners offered to customers of Louis Vuitton. In Brazil, Louis Vuitton symbolizes an aspirational luxury, often purchased by those who seek status and want th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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6. The influence of marketing communication and distribution of the acquisition customers in hotels of Santa Catarina in high and low seasons / A influência da comunicação de marketing e distribuição na captação de clientes em serviços de hospedagem no estado de Santa Catarina
O mercado de serviços turísticos no Brasil e, mais especificamente, em Santa Catarina tem crescido de forma expressiva. Estar alinhado a esse crescimento e ofertar serviços de qualidade deveria ser pressuposto básico para qualquer equipamento turístico. Dentro desse contexto, os meios de hospedagem configuram-se como o principal equipamento da atividade
Publicado em: 2010
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7. COMPRAS ONLINE EM VAREJO MULTICANAL: O RISCO PERCEBIDO NA AQUISIÇÃO DE ALIMENTOS PERECÍVEIS / ONLINE SHOPPING IN MULTICHANNEL RETAILING: THE PERCEIVED RISK ON THE ACQUISITION OF GROCERY PRODUCTS
The perceived risk in online shopping is seen by many authors as an obstacle for the growth of electronic commerce. The online retailing makes impossible for customers to evaluate the tangible attributes due the impossibility of physical examination of the product. In the case of groceries, the Internet still is an unexplored channel, once the consequences o
Publicado em: 2009
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8. Processo de internacionalização da Totvs: um estudo de caso da aquisição da mexicana Sipros
This work investigates how an acquisition can contribute to the internationalization strategy of one organization, having as a case study the acquisition of Sipros, a Mexican company, in 2003, by Totvs S.A, a Brazilian management software company and its internationalization process. This study includes a chronological study of Totvs internationalization pro
Publicado em: 2009
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9. Internationalization and influencing factors for products customization decision: case study in autoparts industry company. / Internacionalização e fatores de influência na decisão sobre customização de produtos: estudo de caso em empresa do setor de autopeças
The study concerning products customization decision in the international markets is important for companies that have taken a decision to open an overseas subsidiary, either acquisition of a company or through its own Greenfield investments. Whatever decision follows, the result comes up with high degree of internationalization, as long as company has been
Publicado em: 2009
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10. SASSMAQ certification: adequacy of a provider of logistics services to the requirements of the chemical segment / CertificaÃÃo SASSMAQ: adequaÃÃo de um prestador de serviÃos logÃsticos aos requisitos do segmento quÃmico
The subject of this work was to study the adaptation of a logistics service company - the Expresso Nepomuceno S / A, based in Lavras, Minas Gerais State - to obtain accreditation as a provider of logistics service for the chemical industry. The general objective of the study was to describe and analyze the process of the certification of the company using th
Publicado em: 2008
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11. IMPLEMENTATION OF A SOLID RESIDUE MANAGEMENT SYSTEM IN AN INK FACTORY / IMPLANTAÇÃO DE UM SISTEMA DE GERENCIAMENTO DE RESÍDUOS SÓLIDOS EM UMA FÁBRICA DE TINTAS
The industries and their productive processes are responsible for significant environmental pollution. Among those, there are the ink industries, whose products have considerable importance in the protection of surfaces for covering processes. This sector, as well as others, it uses resources and generates residues. The aim of the work is implant solid resid
Publicado em: 2006
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12. Micro-processes of learning in the law middle São Francisco. / Microprocessos de aprendizagem em organizações do baixo médio São Francisco.
There has been an increase interest about learning in the organizations nowadays. The growth of a pos-industrial society, whose origin comes from the restructure of the capitalist production pattern, has brought decisive impact on some fundamental definitions in the business field, such as, standardize of production, economy of scale and organizational struc
Publicado em: 2005