Customer Score
Mostrando 1-4 de 4 artigos, teses e dissertações.
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1. Estratégias para tratamento de variáveis com dados faltantes durante o desenvolvimento de modelos preditivos / Strategies for treatment of variables with missing data during the development of predictive models
Predictive models have been increasingly used by the market in order to assist companies in risk mitigation, portfolio growth, customer retention, fraud prevention, among others. During the model development, however, it is usual to have, among the predictive variables, some who have data not filled in (missing values), thus it is necessary to adopt a proced
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/05/2012
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2. Abandono de Relacionamento
This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important in this study: the theoretical and methodological procedures. The first step was to the understanding of the problem, the importance of
Publicado em: 2009
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3. Estimação de escores binomiais correlacionados: uma aplicação em Credit Scoring
Em grande parte das modelagens na área de risco de crédito, o modelo mais utilizado é o credit scoring, e como técnica estatística principal a regressão logistica binária, utilizada para decidir se um cliente é bom ou mau pagador. Neste trabalho propomos uma metodologia alternativa, onde a estimativa é feita diretamente nos escores dos clientes, com
Publicado em: 2008
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4. Performance measurement: a proposal of improvement to the methodology of the Balanced Score Card / Mensuração de desempenho: uma proposta de melhoria à metodologia do "Balanced Score Card"
The present moment induces to the adoption, by the companies, of a system of performance management, which considers the market competitiveness and the strategies chosen by the companies, in order to achieve its objectives inside the market. The performance measures, when interrelate mission, strategy, targets and process analysis of the company, guided by t
Publicado em: 2006