Corporative Identity
Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. Guggenheim Bilbao: o museu franquia dez anos depois
This paper refers to the new function of the museum at the present time according to the change of its logic of functioning from the 80 s to the present day. The projects of unlimited expansion of the museums with the building of seats in other countries approach their way of management of the one of the big, corporative and multinational companies. The inex
Publicado em: 2007
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2. Riscos psicossociais e assédio moral no contexto acadêmico / Psychosocial risk and moral harassent in the academic context
Psychosocial risks are constituted under factors or risks agents´ presence, at laboral environment, which alter workers´ wellness situation, resulting in their health damage. Among many psychosocial risks, we can find psychological violence or moral harassment that are understand as the intentional power use which are used against a person or a group, caus
Publicado em: 2007
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3. MAM, uma historia sem fim
The study of branding has gained different concepts and functions by the authors who had studied it. Today, we now that the brand is an important item of market differentiation which has an identity and an environment that the companies must be adapt. The brand identity it encloses not only who consumes it, but also encloses the public who work and sell the
Publicado em: 2006
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4. O cidadão como sujeito de governo: planejamento e gestão pública compartilhada na Bacia do rio Caraiva
It is only a citizen the one that effectively governs. The revitalization of the Aristotelian definition leads this investigation about viability of autonomy in processes of shared public administration. It accompanies the implementation of a citizenship chain for administration of the Caraíva river basin, in the Atlantic Forest Central Corridor, in extreme
Publicado em: 2006
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5. A evolução da identidade corporativa em uma empresa socialmente responsável.
A partir do crescente processo de globalização as empresas acabaram se voltando para os problemas sociais em busca de valores tais como a ética, a solidariedade, a busca do desenvolvimento sustentável e o próprio bem comum. Com a nova percepção de que a solução dos problemas sociais é uma responsabilidade de todos e não apenas do Estado, as empres
Publicado em: 2004