Corporate Identity
Mostrando 1-12 de 16 artigos, teses e dissertações.
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1. MUDANÇAS SOCIETÁRIAS EM EMPRESA FAMILIAR: IMPACTO DO IPO (INITIAL PUBLIC OFFERING) NA IDENTIDADE ORGANIZACIONAL E IDENTIFICAÇÃO / CORPORATE RESTRUCTURING IN FAMILY BUSINESS: THE IMPACT OF THE IPO (INITIAL PUBLIC OFFERING) ON ORGANIZATIONAL IDENTITY AND IDENTIFICATION
Esta tese teve por objetivo investigar os impactos percebidos e as implicações da abertura de capital de empresas familiares na identidade organizacional e na identificação dos indivíduos. A abertura de capital tem sido um instrumento utilizado pelas empresas, e, em especial, pelas brasileiras, como fonte de financiamento para seus projetos de expansão
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/05/2012
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2. Processos comunicacionais e sustentabilidade na Cia. Alfa de Alimentos
The current issue of sustainability and the need for further studies on the subject arouses the attention of academia and the corporate world due to the behavior of society that seems to be more attentive to what has happened around the planet. Thus, the theme has influenced changes in organizational processes and discourses in favor of sustainability, which
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/01/2012
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3. Mito, organizações e comunicação : o caso da Petrobras
Com o objetivo de obterem retornos em imagem (e, consequentemente, ganhos financeiros), organizações de grande porte tendem a propor, via processos de comunicação organizacional, sentidos que levam em conta seus aspectos simbólicos mais importantes. Sob esse raciocínio, atenta-se para a existência de processos de mitificação de organizações, já q
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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4. Fatores determinantes do nível de disclosure das empresas de energia elétrica brasileiras : um estudo com dados em painel
This study has aimed to evaluate the reasons that have lead to the disclosure of information by Brazilian electric power companies. For this purpose, we have used the studies of Verrecchia (2001), Dye (2001), Healy and Papely (2001), and Core (2001) to form the basis of the theoretical framework. Thus, we developed seven hypotheses related to the level of di
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/05/2010
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5. The relevance of tag along rights and identity of controlling shareholders for the price spreads between dual-class shares: the brazilian case
This paper analyzes the determinants of the differential pricing of equity classes (the so-called dual-class premium [DCP]) in Brazil from 1995 to 2006 with a focus on two specific corporate governance aspects: i) the granting of tag along rights, a mandatory bid rule that extends to minority shareholders the right to sell their shares in case of a control t
BAR - Brazilian Administration Review. Publicado em: 2010-03
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6. O simbolismo das identidades naufragadas no território Cantuquiriguaçu
A política energética do Brasil sempre foi pautada pela construção de usinas hidrelétricas, consideradas mais baratas do que a maioria das outras formas de geração de energia. Em Cantuquiriguaçu, região localizada do centro-oeste do Paraná, foram construídas sete usinas. Só no rio Iguaçu, que limita a porção sul do território, existe hoje em
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/09/2009
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7. A influência da reputação do gestor na construção da identidade da empresa: um estudo de caso no Sistema Unimed
In a very competitive environment, a positive reputation can be a strategic asset that companies can use to maintain profits higher than the average of its market (BARNEY,1986). A good reputation is like a magnet that helps organizations attracts resources. It can influence the judgment of employees, consumers, investors, journalists and financial analysts (
Publicado em: 2009
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8. Revisões nos sistemas de identidade visual corporativa de marcas brasileiras: uma análise crítica / Reviews on corporate visual identity systms of brazilian brands: a critical analysis
The Brazilian economy at 2000 decade goes through a stable period of time, between 2000 and 2008. This situation has allowed corporations to elaborate some middle term and long term strategies, and to put them into practice, many times in a successful way. As a result, there was the corporation´s value increment, not only of physical resources, but also of
Publicado em: 2009
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9. A tomada de decisão e sistemas de informação em saúde
In the last few years, the Brazilian healthcare environment has forced a change in the way organizations are managed. This is due to the rise in healthcare cost, with the appearance of new diagnostic techniques, and to the decentralization of public health initiatives. Therefore,the increase in decision-making efficiency and efficacy has become necessary for
Publicado em: 2008
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10. Educação corporativa e subjetividade: um estudo de caso
The present research work represents an attempt to promote a better understanding of how the college programs developed by some corporations actually exert influences on the people psychics, especially when the employee does not have a solid background, and what is gotten from such programs performs an important part of their education. This thesis aims to a
Publicado em: 2007
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11. A study of the general clause of unfair competition / Estudo sobre a cláusula geral de concorrência desleal
The purpose of this initiative was to review the legal basis of fight against unfair competition. Emphasis was given to the legislative technique of general clause, a means employed for introduction of loyalty in competition, the normative hypothesis of which is formulated by concepts intentionally vague and imprecise, with the advantages of discarding seman
Publicado em: 2007
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12. A RELAÇÃO ENTRE IDENTIDADE ORGANIZACIONAL E RESPONSABILIDADE SOCIAL E AMBIENTAL CORPORATIVA: O CASO DA CENTRAIS ELÉTRICAS BRASILEIRAS S.A. - ELETROBRÁS / THE RELATIOSHIP BETWEEN ORGANIZATIONAL IDENTITY AND CORPORATE SOCIAL AND ENVIRONMENTAL RESPONSIBILITY: THE CASE OF CENTRAIS ELÉTRICAS
Nowadays, organizations have constantly been charged by many of their strategical actors (stakeholders) to adopt practices concerning social and environmental responsibility. That means a change in the essence (though, not peripheral) of their identities as organizations and that is still not completely understood. Therefore, the investigation of the interre
Publicado em: 2006