Consumers Behavior
Mostrando 13-24 de 198 artigos, teses e dissertações.
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13. Cultural Meanings and Consumers' Discourses about Their Brand Abandonment
Abstract Although we know a lot about how brand meanings are created and perpetuated in relation to and through cultural discourses, remarkably little work has been done in the marketing field to develop a better comprehension as to how brand meanings are enacted through distancing behaviors, such as brand abandonment. In the marketing literature, abandonmen
BAR, Braz. Adm. Rev.. Publicado em: 29/03/2018
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14. Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
Abstract: The market for welfare-friendly products (WFP) is increasing worldwide; however, there is a lack of information on this topic in Brazil. We investigated availability, product information and opinion of retailers about WFP in Curitiba, Southern Brazil. We visited 36 strategically located retailers, conducting product evaluation and interviews with m
Rev. Econ. Sociol. Rural. Publicado em: 2018-03
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15. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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16. Theory of planned behavior applied to fish consumption in modern Metropolitan Lima
Abstract Despite being an important source of protein, fish consumption in Peru is low compared with other coastal countries. Thus, the objective of this study is to identify the core determinants of such consumption. We based our analysis on the framework provided by the Theory of Planned Behavior (TPB) where attitudes, subjective norms, past experience and
Food Sci. Technol. Publicado em: 29/05/2017
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17. SURVIVAL CAPACITY OF Arcobacter butzleri INOCULATED IN POULTRY MEAT AT TWO DIFFERENT REFRIGERATION TEMPERATURES
Arcobacter spp. are emerging enteropathogens and potential zoonotic agents that can be transmitted by food and water, being considered a public health risk. The high isolation rate of these bacteria from poultry products suggests that it may be a major source of human infections. One hallmark for differentiating the genus Arcobacter fromCampylobacter include
Rev. Inst. Med. trop. S. Paulo. Publicado em: 22/03/2016
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18. Managerial response to stockouts: the effect of remedies on consumer behavior
Abstract Stockouts remain a significant problem for retail firms. Estimates of stockout rates in the past fifty years consistently averaged approximately 8 percent. The consequences of stockouts transcend the retail store to include its supporting supply chain. In addition to the effect on the behavior of consumers, stockouts can impact the firm’s replenis
Prod.. Publicado em: 24/11/2015
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19. Natural rubber latex: determination and interpretation of flow curves
AbstractAs consumers become more demanding, the importance grows of guaranteeing the quality of products. The employment of reliable testing techniques that assure the origin and characteristics of the inputs used by industry is a key factor in this respect. In the rubber processing industry, the most commonly used characterization tests include determinatio
Polímeros. Publicado em: 2015-08
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20. Conceptual model to identify factors with influence in Brazilian beef consumption
The complexity of the consumers' behavior has taken the food industry to a new level of dynamism. Therefore, understanding the factors that influence this behavior is decisive for the differentiation of products to niche markets and even to adjust the supply according to consumers' expectancy. This article proposes a conceptual model to identify the factors
R. Bras. Zootec.. Publicado em: 2015-06
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21. Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment
The buzz agent is any consumer perceived by others as a source of product referral. Previous literature in word of mouth (WOM) has looked into characteristics of individuals who successfully persuade others to choose a brand. While there have been studies in this field, the literature is still scattered and little has been done to profile the consumer playin
BAR, Braz. Adm. Rev.. Publicado em: 2015-06
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22. Acceptance of nanotechnology applications and satisfaction with food-related life in southern Chile
Given the increasing use of nanotechnology in food production and packaging, its acceptance was evaluated in Temuco, Chile, and different consumer segments were identified. Different brands of sunflower oil were used at different prices as a case study. A structured questionnaire was applied to 400 supermarket shoppers. It was determined that brand was more
Food Sci. Technol. Publicado em: 25/02/2014
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23. Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers
Ordered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand information test. Ordered probit regression, although a relatively
Food Sci. Technol. Publicado em: 20/08/2013
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24. Julgamento e decisão: limites para a racionalidade do consumidor / Judgment and decision: boundaries of consumer`s rationality
O comportamento do consumidor é uma área de conhecimento que recebe contribuições de diversas ciências, como a economia e a psicologia, entre outras. Julgamento e decisão, no contexto de comportamento do consumidor, é uma disciplina que se interessa pela forma como o consumidor processa informações e realiza julgamentos que resultam em escolhas. Est
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/10/2012