Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers
AUTOR(ES)
Della Lucia, Suzana Maria, Minim, Valéria Paula Rodrigues, Silva, Carlos Henrique Osório, Minim, Luis Antonio, Cipriano, Paula De Aguiar
FONTE
Food Sci. Technol
DATA DE PUBLICAÇÃO
20/08/2013
RESUMO
Ordered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand information test. Ordered probit regression, although a relatively sophisticated technique compared to others used to analyze sensory data, was chosen to enable the observation of consumers' behavior using graphical interpretations of estimated probabilities plotted against hedonic scales. It can be concluded that brands B, C, and D had a positive effect on the sensory acceptance of the product, whereas brands A, F, G, and H had a negative influence on consumers' evaluation of the samples. On the other hand, brand E had little influence on consumers' assessment.
Documentos Relacionados
- Brief report on the effect of providing single versus assorted brand name condoms to hospital patients: a descriptive study
- Desenvolvimento de metodologia de rating baseada no modelo ordered probit
- Cultural Meanings and Consumers' Discourses about Their Brand Abandonment
- Analysis of Variables Affecting Carcass Weight of White Turkeys by Regression Analysis Based on Factor Analysis Scores and Ridge Regression
- Intellectual Property and Competition as Complementary Policies: a Test Using An Ordered Probit Model