Consumer Purchase Values
Mostrando 1-9 de 9 artigos, teses e dissertações.
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1. Physicochemical, microbiological and sensory assessments of Italian salami sausages with probiotic potential
Probiotics are live microorganisms that confer a health benefit on the host by improving the intestinal microbial balance. We evaluated the viability of Lactobacillus acidophilus (La) and Bifidobacterium lactis (Bl) probiotics and their effects on the technology and sensorial characteristics of fermented sausage. The presence of probiotic cultures reduced wa
Sci. agric. (Piracicaba, Braz.). Publicado em: 2014-06
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2. Product placement in movies : a cross cultural study between Brazil and the USA
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities bet
Publicado em: 29/02/2012
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3. Aplicação de microrganismos probióticos nas formas livre e microencapsulada em salame tipo italiano / Application of probiotic microorganisms of free and microencapsulated in Italian salami
The probiotic foods are health promoters with great commercial interest and growing market shares. Due to its characteristics, the lactobacillus and bifidobacterium are considered the best microorganisms for use as probiotics in meat products, being the most promising raw fermented products, due to be consumed without prior heating. Various microencapsulatio
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 10/11/2011
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4. Desenvolvimento de bolo de cenoura sem glúten com sacarose e diet e estudo do impacto do edulcorante no perfil sensorial e na aceitação do consumidor / Development of gluten-free carrot cake with sucrose and diet and study on the impact of sweeteners and sensory profile consumer
t: Changes in food process and the higher demand for foods that have health benefits, besides high sensory and nutritional quality, make new-products development necessary. This study aimed to develop different formulas of glutenfree carrot cake with maize oil and traditional carrot cakes with wheat flour and maize oil or palm oil. Acceptance by consumers, t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/07/2011
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5. Fatores visuais de design e sua influência nos valores de compra do consumidor / The influence of perceived design characteristic on customer’s purchase values
Este artigo explora o tema das experiências dos consumidores nos ambientes físicos oferecidos pelas empresas de serviços, avaliando o impacto de fatores visuais de design sobre a percepção de valor por parte dos clientes de um ponto de venda com autosserviço. Foram identificados os valores de compra dos usuários e as características de design percebi
Publicado em: 2010
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6. Attitudes, emotions and behavior of purchase: a study with consumers of sophisticated products of luxury / Atitudes, emoções e comportamento de compra: um estudo com consumidores de produtos de luxo ou sofisticados
Very few product and services categories are as interesting for marketing professionals as luxury products. Such interest derives from luxurys capacity of embodying both social and individual meanings, as well as symbolic and emotional content. Admitting that luxurious objects can express human wishes and emotions, they are able to reveal aspects of consumer
Publicado em: 2008
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7. Comportamento inovador entre consumidores de produtos orgânicos
The present study approaches the innovative behavior of the consumers of organic products. The general objective of this study is to identify the influence of personal characteristics, of characteristics noticed in the organic products and the psychological characteristics innovative consumer behavior in relation to organic products.For that reason it was de
Publicado em: 2008
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8. SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS / O IMPACTO DO PATROCÍNIO ESPORTIVO NO CONSUMIDOR: UM MODELO PARA MENSURAÇÃO DE SUA EFETIVIDADE
The use of sports sponsorship as a marketing tool is in the rise. Estimates indicate that the values invested in this activity have grown over one thousand per cent in the last twenty years, reaching the total sum of US$ 21 billion in 2004. Despite the fact that the capital needed to conduct a sponsorship program is growing considerably, companies that inves
Publicado em: 2007
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9. The influence of consumers personal values on the country of origin effect: a study with chinese household products / A influência dos valores pessoais dos consumidores no efeito país de origem: um estudo com eletrodomésticos chineses
Stereotypes people tend to develop towards other people and countries and, consequently, towards the products made in these countries, can transcend specific brand or products evaluations and determine, to some extent, their purchase intentions and behavior. This is the so-called country-of-origin effect. The researches done on this subject indicate that the
Publicado em: 2006