Consumer Commitment
Mostrando 1-12 de 22 artigos, teses e dissertações.
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1. Neuromarketing and its implications for operations management: an experiment with two brands of beer
Resumo A neurofisiologia do comportamento do consumidor e as experiências sensoriais estão crescendo em resultados de pesquisa e importância para as atividades operacionais devido à possibilidade de projetar produtos e processos mais adequados às necessidades dos consumidores. Além disso, há uma grande variedade de aplicações no chão de fábrica, c
Gest. Prod.. Publicado em: 29/08/2019
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2. Cultural Meanings and Consumers' Discourses about Their Brand Abandonment
Abstract Although we know a lot about how brand meanings are created and perpetuated in relation to and through cultural discourses, remarkably little work has been done in the marketing field to develop a better comprehension as to how brand meanings are enacted through distancing behaviors, such as brand abandonment. In the marketing literature, abandonmen
BAR, Braz. Adm. Rev.. Publicado em: 29/03/2018
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3. Sobre a transitoriedade das relações afetivas entre homens e mulheres na sociedade pós-moderna / Sobre a transitoriedade das relações afetivas entre homens e mulheres na sociedade pós-moderna
So many broken relationships, a continuous search for the perfect relationship, a lack of commitment between men and women of unrestrained trade partners, the dissolution of a relationship in the face of any adversity. Observe personal relationships leads us to examine more deeply the society in which they are formed, under what criteria, guidelines or even
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 04/05/2012
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4. Antecedentes da lealdade do segmento business-to-business (B2B): um estudo com clientes bancários no Rio Grande do Sul
Many studies have been made about relationship marketing with the intention of straightening the bonds between companies and clients. But the relationship between two companies (client/supplier) or market B2B is worth of distinction. These consumer companies usually stand out at this relation, in the sense that most of the time their products and services pu
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/07/2011
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5. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010
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6. Preparation and analysis of a teaching methodology focused on the socioenvironmental issues in chemistry teachers training. / Elaboração e análise de uma metodologia de ensino voltada para as questões sócio-ambientais na formação de professores de química
The importance of socio-environmental issues is growing rapidly, especially in developing science curricula, with consequences for the teacher training. However, work in this perspective goes beyond the availability of materials involved in this proposal, it is necessary to train teachers to use them and having multidisciplinary view of the theoretical speci
Publicado em: 2010
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7. Desenvolvimento de um modelo para implantação de Sistema de Gestão Integrado (ISO 22000, ISO 14001, OHSAS 18001, SA 8000) em indústria de pescado. 2010. / Development of a model for implantation of an Integrated Management System (ISO 22000, ISO 14001, OHSAS 18001, SA 8000) in fishery industry. 2010.
The fishery industry represents great importance, because it contributes for the nutritional needs fulfillment by offering consumer market food with high nutritional value, it provides jobs and generates financial resources. In Brazil, in order to cause the activity to grow and it becomes more competitive it should overcome challenges and attend the current
Publicado em: 2010
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8. Level of service of logistic, confidence and intention to remain in the relationship: an analysis in businesses business-to-business / Nível de serviço de logística, confiança e intenção de permanecer no relacionamento: uma análise em negócios business-to-business
Trust has been studied over time under different perspectives which embrace interpersonal relationships within commercial environment. Trust and commitment present in a commercial relationship assume a continuous repurchase intention. On the other hand, in a commercial environment, considerations about the impact that logistics is capable of carrying out hav
Publicado em: 2009
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9. Uma estratégia computacional para a análise técnica de pedidos de ressarcimento de danos a consumidores
The new Brazilian electric sector model establishes the basis for the relationship amongst the three partners: supplier, consumer and regulatory agencies. The utilities are to deliver electric energy so as to satisfy safety and trustworthy in accordance with the regulation. The consumer assumes the commitment of the attendance of determinations imposed by ad
Publicado em: 2008
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10. The use of the statistics technique of multivariate analysis in dissertations and theses related to consumer behavior: a exploratory study / O uso de técnicas estatísticas multivariadas em dissertações e teses sobre o comportamento do consumidor: um estudo exploratório
This dissertation has the purpose to evaluate the level of adaptation of the statistics technique of multivariate analysis in dissertations and theses related to Marketing, consumer behavior, during 1997 and 2006, introduced at Programs of Masters degree of the Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo and of the Es
Publicado em: 2008
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11. Transparência e privacidade : violação e proteção da informação pessoal na sociedade de consumo
The massive employ of personal data by public and private organisms derived from advanced information technologies presents new challenges to the right to privacy. By the combination from multiple automation techniques, one is enabled to obtain sensitive information about citizens, which grounds the process of taking economic, political and social decisions.
Publicado em: 2008
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12. THE CONSUMER BEHAVIOR OF SOCIO-ECONOMIC CLASS C CONCERNING ITS RELATIONSHIP WITH CHRONIC DISEASE MEDICINE / O COMPORTAMENTO DO CONSUMIDOR DAS CLASSES C NA SUA RELAÇÃO COM MEDICAMENTOS DE USO CONTÍNUO
The worldwide market dynamics has been impacted by two social phenomena which challenge both the academic community and the corporate environment: the emerging populations at the base of the pyramid and the ageing population of nations. An important mass of new consumers reaches the consumption market every year, coming from different geographies. At the sam
Publicado em: 2008