Consumer Behavior Of Beer Salvador Ba
Mostrando 1-1 de 1 artigos, teses e dissertações.
-
1. Preferência por marcas de cerveja e situação de uso: um estudo com pós- graduandos em administração em Salvador.
The research aimed to investigate the behavior of like buying beer at the postgraduate students in public administration in the city of Salvador (Ba). The hypothesis that guided this dissertation is that brand loyalty depends on the situation of use. For this, was a field research in the four higher education institutions (HEIs) to offer more post-graduate i
Publicado em: 2008