Buying Decision
Mostrando 1-12 de 23 artigos, teses e dissertações.
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1. Antecedents and consequences of impulse buying: a meta-analytic study
Abstract Purpose The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis,
RAUSP Manag. J.. Publicado em: 15/07/2019
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2. SIMBOLISMO SOCIAL ASOCIADO Y ACTITUD MANIPULATIVA EN NIÑOS AMAZÓNICOS PERUANOS
Resumo O Simbolismo Social Associado (SSA) e a Atitude Manipuladora (AM) estão presentes na maioria das crianças de nove anos de idade, da Amazônia Peruana, com desenvolvimento intelectual adequado (71,2%). O estudo foi realizado com 52 crianças e seus pais, por meio de entrevistas em pequenos grupos, aplicando-se o teste TMP e dois roteiros de entrevist
Psicol. Soc.. Publicado em: 10/06/2019
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3. A relação entre conhecimento ecológico, preocupação ecológica, afeto ecológico, normas subjetivas e o comportamento de compras verdes no setor de cosméticos / The relationship between ecological knowledge, ecological concern, ecological affection and subjective standards of green shopping behavior in the cosmetics industry
Research which seeks to investigate the relationship between environmental factors and the consumer behavior is still embryonic in Brazil, which is a unique opportunity for those studies that relate the purchasing behavior of consumers to environmental issues. In this perspective, the goal of this research was to ascertain whether there is correlation betwee
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/03/2012
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4. Fatores relacionados à compra de seguros: uma investigação na aquisição de seguro de automóvel
This present dissertation seeks to identify the behavior of automobile insurance potential consumers, as regards decision-making in scenarios of ambiguity, coupled with the amount of the loss and the self-risk. General objective: Identify the consumer behavior related to the intention to purchase insurance considering ambiguity/risks scenarios, the amount of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/02/2012
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5. AVALIAÇÃO DE TARIFAS DE ENERGIA ELÉTRICA ATRAVÉS DAS VARIÁVEIS DUAIS DE MODELOS LINEARES - SIMULADOR DE DECISÕES MULTI - CONCESSIONÁRIAS / EVALUATION OF ELECTRICITY RATES THROUGH THE DUAL VARIABLES MODEL LINEAR - SIMULATOR FOR MAKING MULTI - CONCESSIONAIRES
The decision taking in multidivisional organization structures makes an apropriated scenario to the use of metodologies of parallelized mathematical programming. Because the characteristics of certain structures of block-angular models with a large number of variables and constraints, its possible to handle them using parallel processing algorithms. The mono
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/04/2011
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6. Impacto do crédito de ICMS sobre o custo de produção na cafeicultura: um estudo nas principais regiões produtoras de café arábica no Brasil
The costs for production and sale of certain products consumed by a company may bring pertinent information for decision taking in the business. In the cultivation of coffee, the costs analysis becomes a valuable tool, where climate, types of soil and region of cultivation are determinant for measuring expenses with input, work force, machine utilization, en
Publicado em: 2011
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7. FUNCTIONAL LITERACY AND FOOD NUTRITION LABELING / LETRAMENTO FUNCIONAL FRENTE À ROTULAGEM NUTRICIONAL DE ALIMENTOS
This study aims to evaluate the level of understanding of consumers in the context of food nutrition labeling. It supports the idea that each consumer works differently against the background of the analysis of nutrition labels. Through an empirical research that uses the methodology of an assessment system for functional literacy, a profile of consumers is
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/04/2010
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8. Comportamento do consumidor: um estudo sobre os consumidores de livros pela internet
Based on the shopping decision theory is investigated in the the course of this dissertation, the motive that brings consumers buying technical books in the Internet, there are factors like motivation to acquire technical books, how the consumer shops, how he decides over some store, which ways he prefers to pay and what he thinks about the experience of buy
Publicado em: 2010
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9. Usabilidade na procura e compra de livros em livrarias online / Usability regarding search and buying decision of book at onlinebookstores
Esta dissertação trata da importância e influência da usabilidade na procura e decisão de compra de livros em livrarias online. A pesquisa baseia-se em estudos e teorias de pesquisadores renomados internacionalmente no assunto (Preece, Nielsen, Maurer, Haubl e outros), bem como resultados coletados através de enquetes e testes de usabilidade com direci
Publicado em: 2010
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10. Em busca do sapato perfeito: avaliação da aplicabilidade do modelo endertrends para identificação dos fatores que influenciam as mulheres na decisão de compra de calçados / Looking for the perfect shoe: to assess the applicability of Model GENDERTRENDS to identify the factors that influence women s decision to buy shoes
Women in love with shoes live in their own universe, very particular, and by their dedication had moved, in 2008, $ 26.3 billion. Regardless of the economic crisis, Brazilian companies expect to increase by 20% in sales in 2009. In order to evaluate the applicability of GENDERTRENDS Model to identify the factors that influence women s decisions to purchase s
Publicado em: 2009
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11. UM ESTUDO SOBRE O CONSUMO DE PRODUTOS DE HIGIENE E BELEZA CAPILAR NAS CLASSES DE BAIXA RENDA / A STUDY ON THE MEANING OF THE CONSUMER OF BEAUTY AND HYGIENICS PRODUCTS FOR HAIR IN THE LOW INCOME CLASS
The economic growth occurred in Brazil in the last decade has emerged a slice of the market hitherto repressed consumption, the classes C, D and E. The number of jobs, access to credit, raising the income, combined with government incentives such as the Bolsa Família program and welfare, produced a phenomenon without precedent in the history of the country,
Publicado em: 2009
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12. Proposta de um modelo de planejamento agregado da produção numa usina de açúcar e álcool vinculado à flutuação de preços em mercados à vista e no mercado futuro. / A model of aggregate production planning in a sugar mill and alcohol linked the decisions of prices in future markets and present markets.
The objective of study this dissertation is to develop a model of aggregate production planning to support the decisions of management and board level of sugar and alcohol plants in regard to varieties of cane harvested each week, purchasing cane of nonsugar, the type of transport (own or outsourced) to use each week, the total cane processed per week for ta
Publicado em: 2009