Budget Brand
Mostrando 1-5 de 5 artigos, teses e dissertações.
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1. MEANING OF POSSESSION OF A LUXURY GOOD: A STUDY ON MOTIVATIONS TO PURCHASE LOUIS VUITTON HANDBAGS / SIGNIFICADOS DA POSSE DE UM OBJETO DE LUXO: UM ESTUDO SOBRE AS MOTIVAÇÕES DE COMPRA DE BOLSAS LOUIS VUITTON
There are no limits when it comes to imagination to offer a total experience to customer in the luxury segment, from the welcome champagne offered at BMW dealerships reception to the exotic flavors of dinners offered to customers of Louis Vuitton. In Brazil, Louis Vuitton symbolizes an aspirational luxury, often purchased by those who seek status and want th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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2. A method for the evaluation of the Integrated Marketing Communications: a value-based marketing approach / Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor
The so called marketing controllable variables, which involve product portfolio, prices, distribution channels, communication and sales forces can have their performance evaluated by using many indicators attributable to each of them, establishing a relation between their results and marketing assets, such as costumer lifetime value and brand equity, marketi
Publicado em: 2009
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3. A influência do varejo na construção de marcas: um estudo no setor cervejeiro / Retail influence on brand building: a study in the Brazilian beer market
The study of the brand building process gained significance as from the nineties, when enterprises started to be sold at higher prices, than the ones noted down in their balance sheets. Therefore, an academic chain of study was initiated, aiming at understanding what a brand is and how its value may be built up. Traditionally, mass media communication have b
Publicado em: 2007
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4. O processo de construção de marcas populares: o caso Consul
Num cenário competitivo, as organizações empresariais necessitam planejar sua estratégia de expansão de mercado e aumento de lucratividade. No contexto mundial, alguns países como Brasil, Rússia, Índia e China (B.R.I.C.) representam uma oportunidade para desenvolver mercados considerados emergentes. Especificamente no Brasil, a oportunidade de explor
Publicado em: 2007
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5. Uma análise do diferencial competitivo de hotéis associados a cadeias hoteleiras internacionais
The main purpose of this dissertation was to analyse whether hotels managed by international hotel chains present competitive differential when compared to hotels independently operated. This dissertation was only concerned with analyzing the benefits brought to the hotel, according to the marketing point of view, taking into consideration the differentials
Publicado em: 2001