Brands Management
Mostrando 25-30 de 30 artigos, teses e dissertações.
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25. AVALIAÇÃO ESTATÍSTICA DAS VARIÁVEIS DE CULTIVO DO Litopenaeus vannamei (BOONE, 1931) EM ÁGUA DOCE
Commercial culture of marine shrimp Litopenaeus vannamei were done in Rio Grande do Norte state from 08/08/2002 to 10/15/2005. Were used statistical models to correlate the production variables (production, productivity, survival rate, feed convection ratio, final mean weight and offered feed quantity) with the management and water quality ones (number of po
Publicado em: 2006
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26. Conflito e interdependência na cadeia de suprimentos de marcas próprias
The supply chain management involves participants with conflicting objectives. Attrition situations naturally occur and the use of power defines the conformation of the supply chain. Such attritions can, eventually, modify the product offered to the consumer, in the last loop of the chain. On the private label issue the behavioral dimension of the supply cha
Publicado em: 2006
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27. A linguagem das marcas de calçados da moda: um enfoque publicitário / A linguagem das marcas de calçados da moda: um enfoque publicitário
The general objective of the study is to investigate the aspects of the advertising language of the chosen brands for the study of cases (Sândalo; Carmen Steffens and Democrata) taking as a reference the commercial advertising (print media advertising) of the trendy shoes. It is necessary to consider two essential aspects in the communication process: the e
Publicado em: 2006
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28. INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY / ESTRATÉGIAS DE MARKETING INTERNACIONAL PARA MARCAS BRASILEIRAS: UM ESTUDO EXPLORATÓRIO
Face ao movimento de globalização e, portanto, à crescente competição interna e externa, diversas empresas brasileiras vêm buscando não apenas iniciar ou aumentar a comercialização de seus produtos em mercados estrangeiros, como também tornar suas marcas conhecidas internacionalmente. O objetivo principal deste estudo é analisar as estratégias de
Publicado em: 2004
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29. Gestão de compras de supermercados: estudo de caso COOP - Cooperativa de Consumo. / Purchasing adminstration in supermarkets - case study - COOP cooperativa de consumo.
The present study intends to survey and evaluate the purchasing administration in supermarkets by describing and understanding it in a chain of supermarkets as to the strategical contribution of the purchasing process to business results. The approach was empirical-theoretical applied to a case study (COOP Cooperativa de Consumo), estabilished in 1954 to
Publicado em: 2001
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30. EFFECTS OF THE FIRMS SOCIAL INVOLVEMENT ON CONSUMER BEHAVIOR
Firms social involvement is common practice in the modern world. The issue has received intense attention in general and academic literature. In particular, the management literature has focused on corporate social responsibility. Societal obligations, altruistic behavior, and economic motivations have been shown to motivate social involvement. Among economi
Publicado em: 1998