Brand Strategy
Mostrando 1-12 de 43 artigos, teses e dissertações.
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1. EXTRAÇÃO DO PARACETAMOL E ANÁLISE DA DISPERSÃO DA MASSA DE COMPRIMIDOS: COMPARANDO MEDICAMENTOS GENÉRICO E DE REFERÊNCIA EM LABORATÓRIO DE ENSINO
Medicines are employed in undergraduate courses as motivational strategy. The experiment herein developed compares the extraction of paracetamol from generic and brand name drugs. Tablets were used from two commercial sources purchased from local drugstores. Twenty tablets of each drug type were individually weighed to average weight analysis and mass disper
Quím. Nova. Publicado em: 2020-09
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2. THE CONSTRUCTION OF MEANING FOR THE EMOTIONAL LABOR
RESUMO Objetivo: O objetivo da pesquisa é compreender como a empresa pode atribuir sentido ao trabalho emocional realizado por vendedores de uma loja de experiência. Para isso, analisou-se o papel das fontes de sentido do trabalho no processo de gerenciamento das emoções realizado pelos vendedores. Originalidade/valor: Observaram-se poucos estudos que
RAM, Rev. Adm. Mackenzie. Publicado em: 25/03/2019
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3. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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4. Retrospective study on the incidence of envenomation and accessibility to antivenom in Burkina Faso
Abstract Background Snakebite is a common neglected public health issue, especially in poor rural areas of sub-Saharan Africa, Asia and Latin America. Passive immunotherapy with safe and effective antivenom is the only approved treatment for it. This study aimed to determine the incidence of snakebites, and to assess the availability and accessibility of a
J. Venom. Anim. Toxins incl. Trop. Dis. Publicado em: 29/04/2016
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5. Luxe et virtualité: le vertige du contrôle
AbstractThe communication of luxury brands had once counted on specific media (special shops, specific pages of magazines, its own advertising codes) distant from other more generic media vehicles, but nowadays such communication must define its new codes, in order to build its specificity in the new virtual media, starting with its presence on the internet,
Galáxia (São Paulo). Publicado em: 2015-12
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6. Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo / Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo
This work is directed to the study of transactions governance adopted by fuel distributors in the State of Sao Paulo with retail market sellers or gas stations. The applied theoretical approach lies on studies of New Institutional Economics, favoring the study of Transaction Costs Economics, using attributes of transactions defined by Williansom (1979) and o
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/10/2012
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7. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
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8. Product placement in movies : a cross cultural study between Brazil and the USA
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities bet
Publicado em: 29/02/2012
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9. Análise das estratégias de produção em fornecedores de marcas próprias: estudo multicaso em empresas do setor de alimentos
The own-brand strategy has been adopted by wholesalers and retailers seeking competitive advantage through the commercialization of products sold under their brand names. The adoption of this strategy has created a new demand for the suppliers, which need to reevaluate their production structure to decide whether or not to manufacture such products. This res
Publicado em: 2010
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10. Brand management at the internationalization strategy of firms: study with Brazilian franchisors / Gestão de marcas na estratégia de internacionalização de empresas: estudo com franqueadoras brasileiras
This study combines two relevant and up-to-date subjects: internationalization of firms and brand management. The need for Brazil to become a true global player is almost consensus, and the number of Brazilian companies entering the global marketplace in a structured way has increased. However, there is still a long way to go before the country increases its
Publicado em: 2010
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11. Plano de marketing para empresa de moda esportiva Futebol Clube
O presente trabalho refere-se ao Plano de Marketing para a empresa de moda esportiva Futebol Clube. Tem como finalidade auxiliar no processo de expansão da marca no território brasileiro, assim como no atendimento de seus objetivos de marketing. Estarão presentes conceitos de marketing, plano de marketing e suas etapas, estratégias de marketing, marcas e
Publicado em: 2010
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12. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010