Billboards
Mostrando 1-12 de 13 artigos, teses e dissertações.
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1. Through the mirror: the constitution of negginer paiting of Andy Warhol (1956-1968) / Através do espelho: a constituição da pintura inicial de Andy Warhol (1956-1968)
Andy Warhol started to work with the silkscreen techniques in the 1960s. Graphic and photographic images were copied and transferred straight onto canvas. The artist abandoned the traditional modes of painting and began working with the appropriation of serialized images from billboards, photos, packages and film. The use of such clichés was controversial.
Publicado em: 2009
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2. Em busca do sapato perfeito: avaliação da aplicabilidade do modelo endertrends para identificação dos fatores que influenciam as mulheres na decisão de compra de calçados / Looking for the perfect shoe: to assess the applicability of Model GENDERTRENDS to identify the factors that influence women s decision to buy shoes
Women in love with shoes live in their own universe, very particular, and by their dedication had moved, in 2008, $ 26.3 billion. Regardless of the economic crisis, Brazilian companies expect to increase by 20% in sales in 2009. In order to evaluate the applicability of GENDERTRENDS Model to identify the factors that influence women s decisions to purchase s
Publicado em: 2009
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3. The face and the clothes: apprehending fashion billboards in urban environment / O rosto e a roupa: uma leitura dos outdoors de moda em ambientes urbanos
This inquiry studies urban communication and its devices of attention. The objects of this investigation are the fashion images printed in banners, billboards, images in buildings and interiors of shopping centers. The current metropolises show off the fact that they have being organized around the production and the seduction for almost two hundred years. I
Publicado em: 2008
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4. Os slogans na propaganda de medicamentos: um estudo transdisciplinar: comunicação, saúde e semiótica
Studying slogans as advertising messages is a rather complex task, particularly medication slogans, which, in addition to seeking to be objective, concise, and persuasive characteristics that are peculiar to slogans , must also be concerned with the regulations that govern this type of advertisement in Brazil. This thesis proposes a transdisciplinary study o
Publicado em: 2008
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5. Beauty that makes table: the ratio of domestic workers with the media, beauty and consumption / Beleza que põe mesa : a relação de trabalhadoras domésticas com mídia, beleza e consumo
This dissertation analyzes the relationship between popular segments of society - especially the category of domestic workers - with the media, consumerism and beauty. The reason for our choice of domestic workers is because this profession has, simultaneously, many characteristics that allow it to be considered as subaltern: its undervaluation due to hybrid
Publicado em: 2008
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6. O DESIGN NA RUA: PAINÉIS DE EMPENA NA CIDADE DO RIO DE JANEIRO, INFORMAÇÃO OU CONFLITO DE INTERESSES? / DESIGN IN THE STREETS: BILLBOARDS ON BUILDINGS SIDEWALLS IN RIO DE JANEIRO, INFORMATION OR CONFLICT OF INTERESTS?
A partir de uma plataforma conceitual, pretendeu a pesquisa criar condições para avaliação do uso da mídia externa de painéis nas empenas laterais dos prédios do Rio de Janeiro, considerando o painel como instrumento de informação e contribuição na percepção da cidade. A identidade do Rio de Janeiro é intensamente marcada pela presença exubera
Publicado em: 2007
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7. Duloren: o interdito como estratÃgia publicitÃria
The everyday life of modern man has been suffering an avalanche of non-verbal texts. In their eagerness to appear and be noticeable, billboards, advertisements, cartoons and photographs pollute the visual space, overloading the readerâs look in such a way that he/she cannot reflect critically on what he/she sees. Among the several types of non-verbal texts
Publicado em: 2007
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8. Corponectividade: comunicação por procedimento metafórico nas mídias e na educação / Bodyconnectivity/corponectividade: communication by metaphoric procedure in media and education
Media and educational environments join in a pact of consented interference in keeping and disseminating inappropriate understandings to body. Infant bodies reproducing adult bodies attitudes is only one among many examples. Aiming at exposing political-social function of media and educational speeches and treat them as performed acts enacted with the enviro
Publicado em: 2007
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9. Dimensões e linguagens do design gráfico: seleção, organização e sobreposição das mensagens verbais e visuais veiculadas no espaço urbano
The present work has as objective investigates the syntaxes of the languages of the graphic design in the urban ambient. For so much we selected of the multiplicity of signs of the city, an Advertising that it was used of billboards and urban furnitures to dialogue with the city. Our main hypothesis was the that: the external visual messages conserve the mem
Publicado em: 2007
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10. Modelo para simulação em tempo-real de nuvens usando billboards
Esse trabalho tem por objetivo apresentar um modelo para geração e animação de céus em tempo-real, onde as nuvens possuem uma representação volumétrica e sua visualização é feita através de billboards. A iluminação das nuvens utiliza vertex-shaders e uma técnica de absorção de luz similar a ray-casting. A principal aplicação deste modelo �
Publicado em: 2006
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11. A linguagem das marcas de calçados da moda: um enfoque publicitário / A linguagem das marcas de calçados da moda: um enfoque publicitário
The general objective of the study is to investigate the aspects of the advertising language of the chosen brands for the study of cases (Sândalo; Carmen Steffens and Democrata) taking as a reference the commercial advertising (print media advertising) of the trendy shoes. It is necessary to consider two essential aspects in the communication process: the e
Publicado em: 2006
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12. Greece puts brakes on its racy billboards
BMJ Group.