Automotive Market
Mostrando 13-24 de 38 artigos, teses e dissertações.
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13. Responsabilidade social empresarial: estudo de multicasos / Corporate social responsibility: case studies
This Ph.D thesis demonstrates the concern with the serious current social problems that come as an effect of the transformation in the field of labor. We make descriptions of the so-called golden years, when the peak of economic growth was ongoing; the crisis of the 1970s; the changes occurred with the productive restructuring and globalization; the new mode
Publicado em: 2009
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14. Sistema para corrosão anisotropica profunda de sensores microeletromecanicos / Anisotropic etching system for micro electrical mechanical sensor
Integrated Silicon Sensors and Microelectromechanical Systems (MEMSs) have been developing drived mainly by the micro and nanoelectronic industry s continuous growth. As a result, MEMSs have been spreading out very quickly into commercial products. In fact, MEMSs have undertaken room in automotive market where pressure sensors as well as accelerometers have
Publicado em: 2009
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15. A COMUNICAÇÃO DE MERCADO, O LUXO E A CONSTRUÇÃO DA MARCA MERCEDES-BENZ: TEMPO VERSUS CONCEITOS
The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of
Publicado em: 2008
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16. Gestão de conflitos em canais de distribuição: um estudo aplicado em uma empresa do setor automotivo
The present work approaches the management of conflicts in distribution channels. It considers both the manufacturers and the dealers perspectives, focusing on the generating causes of the intrachannel conflicts. In this sense, the central purpose of this work is to propose actions that are able to manage the existent conflicts in the manufacturer-dealer dya
Publicado em: 2008
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17. Systemic modeling of industrial processes continuous improvement through Six Sigma method and Petri nets. / Modelagem sistêmica do processo de melhoria contínua de processos industriais utilizando o método seis sigma e redes de Petri.
The globalization strengthens the necessity for companies to improve its processes and products in order to remains competitive and to attend expectations of a dynamic market and shareholders each time more demanding and eager to maximize their profits. The continuous improvement mentioned above, is not related only to the quality perceived by the final cons
Publicado em: 2008
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18. A configuration of the urban space of São Paulo municipality through the itinerary of bus networks, their sceneries and memories of itinerants (1960-1985) / Uma configuração do espaço urbano do município de São Paulo, por meio dos itinerários das linhas de ônibus: paisagens urbanas e memórias dos itinerantes (1960-1985)
The installation of new industrial settlements generated - throughout the decades of 1960, 1970 and 1980 - a growth in the rate of unemployment which may have compelled thousand of hundreds of workers to search for other workplaces. This happened into job recycling or assuming informal activities. Such a displacing in the market labor may only be feasible if
Publicado em: 2008
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19. Vantagem competitiva na indústria de reparos automotivos : abordagem dialógica da visão baseada no mercado (VBM) e da visão baseada no mercado em recursos (VBR)
In the area of strategy, much is discussed about the potential of complementary or antagonism of MBV - Market-based View (Competitive Strategy) and RBV - Resources-based View. However, few studies have addressed the consideration of these perspectives, expanded in a dialogical approach to the principles of Complex Reasoning. This study aims to answer a quest
Publicado em: 2008
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20. Vantagem competitiva na indústria de reparos automotivos : abordagem dialógica da visão baseada no mercado (VBM) e da visão baseada no mercado em recursos (VBR)
In the area of strategy, much is discussed about the potential of complementary or antagonism of MBV - Market-based View (Competitive Strategy) and RBV - Resources-based View. However, few studies have addressed the consideration of these perspectives, expanded in a dialogical approach to the principles of Complex Reasoning. This study aims to answer a quest
Publicado em: 2008
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21. Poder de mercado no segmento de picapes pequenas da indústria automobilística brasileira / Market power in pick-ups segment of Brazilian automobilist industry
Este trabalho avaliou o poder de mercado no segmento de picapes novas de pequeno porte da indústria automobilística brasileira. Os veículos desse segmento são utilizados como bens de capital no processo produtivo de boa parte das empresas brasileiras, em especial pelas pequenas e médias empresas, além de possuírem alto valor agregado e significativo d
Publicado em: 2008
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22. Mercado automotivo: gerando informaÃÃes para a rede de distribuiÃÃo de carros novos do grande
This dissertation is about obtaining information, of the automotive market and the car distribution sector both in the Metropolitan Area of Recife, that could improve the performance of the car dealers chain. For that, it has been used a consumer marketing survey and a mystery shopper survey. The text begins describing the evolution and the development of th
Publicado em: 2007
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23. O papel da governança na cadeia de suprimento automotiva nos fornecedores de primeiro e segundo nível. / The role of governance in the automotive supply chain in tier one and tier two suppliers.
PADOVANI, C.B. The role of governance in the automotive supply chain in tier one and tier two suppliers. 2007. Master degree dissertation - Escola Politécnica - Universidade de São Paulo - SP The supply chain study has evidenced that, starting from supply chain management, any organization can obtain competitive advantage for its own business if they know
Publicado em: 2007
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24. Gestão de portfólio de produtos/projetos e processo de desenvolvimento de produtos : diagnóstico em uma empresa de autopeças.
To choose the right projects, to develop them fast, achieving high quality patterns, and respecting the costs pressures. These are no questionable demands in the actual market conditions. The utilization of Product Development Processes and Portfolio Management are some of the main manners to achieve these goals. The Product Development Process adopted in a
Publicado em: 2007