When the proverbs give the headline: orality in the written journalistic text - the case of the Jornal da Tarde / Quando os provérbios dão a manchete: a oralidade no texto escrito jornalístico - o caso do Jornal da Tarde

AUTOR(ES)

Marlene Assunção de Nobrega

DATA DE PUBLICAÇÃO

2009

RESUMO

The aim of this paper is to research, demonstrate and analyze in which way the aspects of orality are expressed in the journalist written text, more precisely in headlines and news titles from Jornal da Tarde. For such proposal, we initially intend to verify the profile of newspaper readers and their subject preferences in a time of fast and superficial information. Within this research, a study about journalistic language has been made, which presents. The current language joined to the spoken and written language phenomena which are well explored by the newspaper. Our paper is concentrated in specific studies about the headline and news titles which give sight to the news printed by the newspaper and have the aim of calling the readers attention. The headlines and news titles, which were based on proverbial sentences, have been selected. However, these fixed formulas got adapted, which is called reenunciation and retextualization (détournement). This retextualization provokes humor, critic or ironic effect in parodying the original proverb which is a way of using the looser language to call the readers attention. All this research and analyze process was based in Discourse Analysis, Conversation Analysis, studies about journalistic language and papers about proverbs. As the proverbs are perpetuated in people memory, as soon as they are retextualized, they evidence the creativity of the headline and news titles announcer which changes the perennial, the predictable to the unexpected to surprise the reader, as seen in Jornal da Tarde.

ASSUNTO(S)

conversation analysis discourse analysis provérbios análise da conversação análise do discurso proverbs orality linguagem jornalística journalistic language oralidade

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