Visual and subjective saliences as guiding elements in hypertexts reading of online newspapers / Saliencias visual e subjetiva como elementos norteadores na leitura de hipertextos jornalisticos

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

The aim of the work is to analyse different factors that make some information more salient than others during the process of brasilian digital newspaper reading. Two different types of salience are being considered: visual salience and subjective salience. The possibility of constructing visual salience during the process of hypertext construction questions the widely accepted idea that hypertext offers a total freedom of choice to readers. We believe that the reader s choice for specific links or informations may be highly influenced by the visual salience constructed for instance through the specific size of images and location in the screen. However, to understand the choices of links or informations during the reading process one must also considerate the role of more subjetive factors: the personal history of the reader or his/her purpose for reading may also affect issues realized as relevant during reading. Such perception may also guide his/her choices. We label this second type of salience as subjective salience. The empirical study offers some example of both types of salience

ASSUNTO(S)

imagem image internet reading internet leitura

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