Universidade corporativa: uma avaliaÃÃo no contexto do ensino superior no Brasil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

This work, related to the research area: "AvaliaÃÃo Institucional e GestÃo UniversitÃria" (Institutional Evaluation and University Management), demonstrates that the political, social and economical transformations from the world globalization process have been urging several business organizations to reflect about recent need for training workers and for keeping them up with a continuous learning process. In this scene regulated by neoliberal laws, the phenomenon named Corporate University (CU) arose - originated in the middle of the past century in the United States - whose mission is to form and develop human resources in business management, promoting the generation, assimilation, diffusion and application of organizational knowledge, through continuous and active learning process, focused in results. The aim of this research is to develop some reflections on the introduction of CU s in Brazil, covering the conflicts in high education in general, the reasons for creation of the modality of corporate education and the alternative role performed by this CU. One of the hypotheses is that these increasing educational environments indicate a particular demand for a new educational model. Moreover, we consider the new modality of education in relation to the traditional universities, approach that discloses, in a certain way, an underlying character of competition, because CU attracts a parcel of "clients" from the specialization or complementary courses offered by the universities, creating new trends with its courses totally directed to the work market. This quiet shock opposes, on a side, the companies, represented by CU s, and on the other side, the universities. Therefore, we inquire: how will traditional University react faced with the requirements and changes as a result of corporate education, completely contradictory to its functions? And we conclude that knowledge spread for CU s does not contemplate the human being in an extensive formation, this is only about one more lucrative strategy of the corporative world, according to which is privileged the term university instead of training center (this is really what these CU s seem to be), however knowledge is banalized and conscience about everyone s social role is not stimulated in each worker.

ASSUNTO(S)

avaliaÃÃo institucional institutional evaluation work market mercado de trabalho universidade corporativa educaÃÃo superior neoliberalismo neoliberalism educacao high education corporate university

ACESSO AO ARTIGO

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