The influence of product development process on the corporation innovation performance / A influência dos processos de desenvolvimento de produto no desempenho inovador das empresas

AUTOR(ES)

Antonio Geraldo Gomes Ferreira

DATA DE PUBLICAÇÃO

2007

RESUMO

The innovation has become an important subject for the corporations in the current economic environment, characterized by an intense competition for markets, technologies and resources, and the Brazilian scenario is not different. Companies struggle to understand the factors which could influence the innovation and its complex dynamic in order to create or align its culture, its organizational structure and processes with the objective to harvest it. The innovation research it is not something new, a variety of academic articles and researches have been developed about it however, the field still is a green field for research. The current work has the objective to contribute for the effort of a better understanding of corporation innovation, in special, what it is the influence of product development practices in the innovation performance and what it is the difference in the use of practices between corporations with a more or less innovator profile. Around 50 managers, involved in product development activity at companies located in Brazil of different nationality and size, joined the research. Correlation and multivariate techniques identified which product development practices correlated with innovation metrics and, the difference between companies more or less innovators regarding the use of these practices. The establishment of a mechanism for gathering employers, suppliers and customers? idea and one for assessing and selecting the best ones are extremely important in order to the company identify and select the best technologies and markets opportunities. Others factors also highlighted by the research were the existence of an established methodology for executing its projects inside the organization, the use of a multidisciplinary teams and the external collaboration, with its suppliers and customers. The executive level involvement, supporting project team, providing directives to it and playing a crucial role in the go-kill projects, also deserve some attention. Others practices however were not identified in the current research such as: the need of continuously keeping the project aligned with market information during the whole development cycle, process improvement mentality and the creation of a launching plan, supported by a database contained information about prototype tests, before the product introduction in a market.

ASSUNTO(S)

new product - development process desenvolvimento de produtos innovation performance innovation empresas - desempenho best practices desempenho organizacional

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