Subject and contemporary commercial company in impasse: between the neurotic and pervert social ties / Sujeito e empresa capitalista contemporânea num impasse: entre o laço social neurótico e o perverso

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Capitalism and labour configuration have been changing deeply since 1970. The research here described is an investigation about the unconscious relation between the subject and the current capitalism configuration in the context of a multinational company in the hotel market. The method adopted was qualitative, being a study of applied psychoanalysis about the articulation between singular fantasy and institutional discourse as well as pleasure, suffering, jouissance forms in the company in question: 1)by the analysis of discourses produced in open interviews with 6 of its employees that work in 4 of its hotels located in São Paulo and Campinas, Brazil, held between October 2007 and November 2008; 2) by the analysis of printed and on-line corporate material; 3) by a short social-historical briefing of capitalism. One of the conclusions to which we have come is that basic principles of a commercial company are the same as ever. Nevertheless mechanisms and discourses adopted to implement them have changed. Now external abstract entities globalization, competitiveness, market dynamics supposedly justify the intensification of appropriation of what is produced by employees, besides their knowledge and time; justify such imperious demand for productive excellence and growing profits; justify restructuring actions, adoption of competence assessment policies and layoffs. In the analysed case, the old mother-company, subjective in selection processes, slow to make decisions, is being replaced by a new company, objective and fast to select competent people and to implement changes that goals associated with financial results require. However this has been done keeping the old image of a protective-mother painted through an almost homogeneous discourse about a social tie supposedly in great harmony. This is the case in both the official corporate documentation and the employees speech about the company which has been elected more than 10 times as one of the 10 best companies to work in Brazil; which is concerned about its children-employees; which offers several career opportunities to them. However, some contradictions and impasses are detected in discourses, which seem to oscillate between the neurotic and pervert ones. But the pervert dimension usually stays elided. Pervert in the sense of fantasy and will to jouissance in the relation with the other, in the case of the subjects, and, in the case of the company, in the sense of profitability goals above any concern towards employees, any social responsibility or any diversity supposedly appreciated. Furthermore, personal issues of all interviewed subjects are related to the 7 institution core issues. Issues referring to the place that each one occupies for the other to be or not to be recognized, to be or not to be promoted, to be or not to be laid off, to see or not to see the other getting a career opportunity.

ASSUNTO(S)

organizational commitment constitution of the subject work organization social ties comprometimento organizacional psicanálise aplicada applied psychoanalysis organização do trabalho constituição do sujeito laço social

ACESSO AO ARTIGO

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