Publicidade na TV : o fenomeno da longetividade do Garoto Bombril

AUTOR(ES)
DATA DE PUBLICAÇÃO

2000

RESUMO

This research results from a study of a brasilian advertising phenomenon on television - the campaig with the character Bombril Boy - trying to understand the reasons of its longevity. (22 years). The study xamines the circunstances under wich this campaing was created and developed; the actor s trajectory ; the form of the television spots; the use of the cultural matrix of comicality; the position of the character on TV environemment. This study also examines the dilution of boundary stones between advertising and entertainment, and the fusion actor/character/ trademark, wich are pointed like factors of free penetration in the quotidian space, where the social actions are engendered and articulated

ASSUNTO(S)

publicidade - aspectos sociais televisão - aspectos sociais propaganda pela televisão

ACESSO AO ARTIGO

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