Proposta para uma Métrica de Vantagem Competitiva - A Heterogeneidade da Performance, suas Causas e o Conceito de Vantagem Competitiva / A Proposal for a Metric of Competitive Advantage
AUTOR(ES)
Vasconcelos, Flávio Carvalho De
DATA DE PUBLICAÇÃO
24/11/2005
RESUMO
The performance of the firms, contrarily to the neoclassical economic model predictions, presents great heterogeneity. The field of business strategy made a central issue understanding this heterogeneity, explaining and foreseeing it. Several currents of strategic thought present different approaches for this. A fundamental notion in this process is the concept of competitive advantage, which is traditionally linked to the idea of superior economic performance. But sometimes this simple definition is not enough. This work is inspired by the tradition of analysis of components of variance of performance to propose a more precise definition of competitive advantage and a metric to empirically measure and compare it. The metric proposed is applied to a sample of Brazilian companies.
ASSUNTO(S)
estratégia empresarial vantagem competitiva mensuração
ACESSO AO ARTIGO
http://hdl.handle.net/10438/3143Documentos Relacionados
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