O popular e o nÃo-popular na imprensa feminina:aproximaÃÃes e dispersÃes no estilo e no discursodas revistas AnaMaria e Claudia

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This dissertation purposes to study similarities and differences between the AnaMaria and Claudia magazines, directed to the feminine public of C and A classes respectivement. The corpus of this research is composed of eight publications of AnaMaria magazine and four publications of Claudia magazine, published in the period of February to may of 2007. With the Bakhtinâs conception of gender, qualified by the styles, themes and formes, we did comparations between the linguistic-discoursives strategics worked in the publications of this study. In the research, weâve also used the formation discoursive concept, by PÃcheux in his first phase, hardly associated to the question of fight of class. Weâve observed that the social groups where are inserted donât limit the interests of the readers. Themes as sexuality, beauty, fashion, wedding, education of the sons and many others attract the feminine public, independently of woman social class. The discoursive heterogeneity concept has completed this study, basing the idea that two publications have discourses specially about the beauty, fashion and sex. Weâve verified that both magazines are crossed by discourses that materializing the dominants ideologies about the womanâs role in the society. Prevail the concept of the woman that has be good mother, devoted wife, active professional and talented howsewife, without never to neglect of the appearance, one of the most important appeals of the feminine magazines

ASSUNTO(S)

comunicacao feminine press imprensa feminina revistas populares discurso feminino popular magazines feminine discourse

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