O mapa estratégico como um facilitador na implementação da estratégia: estudo de caso em uma siderúrgica / The strategic map as a facilitator in the implementation of the strategy: Case of study in a steel industry

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

This work aimed at to analyze the unfolding of the strategy through the Strategic Maps, tool developed by Kaplan and Norton, that he/she translates the strategy and his/her visualization in a synthetic way for the organization, linking the formulation to the implementation. The methods used to obtain the wanted results were questionnaires, interviews and field researches. They were found satisfactory results regarding the relationship and application of the beginnings of the methodology of Kaplan and Norton, to the organizational learning, to the communication and the use of the critical factors of success as a determinant for the effectiveness of the unfolding. Among the found conclusions it is verified that the learning is a decisive factor and support for the application of the methodology and his/her development and that nor all of the hierarchical levels of the organization have the necessary conditions to participate in the formulation and of the unfolding of the strategy but, all should be aware of the all contribute to reach the goals linked to the strategy of the organization.

ASSUNTO(S)

balanced scorecard administracao estratégia strategy aprendizado learning

ACESSO AO ARTIGO

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